Archive for May, 2012

Linked-In Provides Better Lead Generation Than Facebook and Twitter Combined

Facebook and Twitter just got notice that they are not as good for business lead generation as LinkedIn. LinkedIn is the Facebook of business, and if you want

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Tips & Tricks For Running A/B Tests On Your Email Campaigns

Split-testing email copy is the best way to fine-tune a well-thought through email marketing campaign. You have already, hopefully, identified your target market for the email, you have already figured an anticipated conversion rate based on the market you are in and now you're sending out the email. How do you know if the copy you've produced hits the mark or not? Why did you choose what you did over other seemingly equal choices. Split testing is a very scientific way to do this. Find out more in this article.

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6 Tips to Boost Your Web Presence

This article from Inc. presents 6 tips to boost your web presence. Is your site getting the traffic you want? Is it converting visitors? If not, read this article to see how you can improve it.

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One Simple Secret to Improve Sales Success

If you could invest just a few hours to dramatically improve the results of your sales efforts, would you? “Of course!” you’re probably thinking. “What’s the catch?” There isn’t one. All it takes is a little focus and discipline. So what’s the secret?

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How to Use Twitter’s Update Service to Find Relevant Content

This post discusses how to use Twitter's Discover tab to find relevant content Google will love.

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How to A/B Split Test Your Email Campaigns

Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance.

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