Marketing/business question?

I need help with this homework question, I don’t know which one to choose:

Siemens sells products in 190 different countries, and has established 31 separate Web sites using 38 different languages.

Although market X has great market potential, it is relatively politically unstable. To facilitate movement into market X, Siemens decides to first learn more about the local culture. It also wants to tap into the local resources and networks to sell their products.
Siemens has proprietary technology and therefore has concern about problems with product piracy. As a result, it wants to have some degree of control and coordination, but minimal level of risk.

Given these market conditions and the concerns from Siemens, please select THE MOST APPROPRIATE market entry strategy among the followings:
Exporting – indirect & direct
Contract manufacturing
Countertrade
Co-marketing / co-branding
Franchising
Licensing
Management contract
R & D contracts
Turnkey projects
Strategic alliance
Joint venture
Merger and acquisition (M & A)
Wholly owned subsidiary & DFI

Marketing Test Question?

In a rare slip at Dell, Inc., a company known for its low-cost business model and close attention to operational detail, poor management of the average selling price resulted in a revenue shortfall in the second quarter of 2005. Basically, the company priced its computers too low. Though it shipped an industry-record 9.1 million computers during the quarter, the company failed to meet its quarterly revenue target.

According to Dell’s Web site, the company’s climb to market leadership has been the result of a persistent focus on delivering the best possible customer experience by the direct selling of computer products and services. The company was founded in 1984 by Michael Dell, and its corporate headquarters are in Round Rock, Texas. A worldwide supplier of computer systems, Dell manufactures computers in the United States, Brazil, Ireland, Malaysia, and China. The company holds the number one market position in the United States, the number three position in the Asia Pacific/Japan market, and the number two position in Europe. Worldwide, the company employs about 64,000 people.

Dell’s products include servers, storage, printing and imaging systems, workstations, notebook computers, desktop computers, networking products, and software and peripheral products (e.g., plasma TVs, MP3 players, handhelds). Dell’s service offerings include managed, professional, deployment, support, and training and certification services. Dell’s pricing miscalculations occurred in its computer lines.

In 2005, personal computer makers were facing a mature market where continued growth was difficult. Worldwide PC sales were expected to grow 12.7 percent in 2005, but revenues were expected to grow only 0.5 percent. Such tepid growth prospects were squeezing PC makers from large (Dell) to small (Gateway). Desktop pricing was being forced down to new levels. Additionally, the notebook marketplace, which tends to generate higher margins, was experiencing price declines faster than anticipated. According to one industry expert, the quest for growth was forcing companies to test the limits of PC price elasticity.

During the second quarter, Dell’s average selling price for its consumer computers dropped 13 percent, and the company experienced an average price decrease of 8 percent across all products and markets. Essentially, Dell was advertising its supercheap machines and offering revenue-draining promotions on the low-end machines (e.g., giving away printers with the purchase of even cheap computers). Dell would have met expectations if it had priced the 9.1 million computers it sold in the second quarter just $10 to $15 higher. But the company was operating in a share-building model of growth and was not focusing on selling the more profitable machines. This was considered an unusual marketing strategy for the industry leader—a leader that did not need to slash prices to remain competitive with rival offerings. Thus, Dell’s second quarter unit volume was high, but it undermined revenue growth.

Though Dell executives insisted that these were onetime, easily fixable pricing problems, industry analysts wondered whether Dell was losing its tactical edge. In their view, the company needed to return to selling higher-end, more profitable systems and be less aggressive in the battle for market share. In a marketplace where PC pricing had become more and more competitive, with low-end desktops priced as low as $299 and notebooks dipping below $500, there was concern that the company had not been able to quickly adjust its pricing model to drive revenue and meet expectations.

With competition heating up among notebook competitors (e.g., Hewlett-Packard, Gateway, Averatec), analysts expected that margins in the notebook market would be driven down. Though Dell had met industry expectations for profit margins on its notebooks, the analysts were concerned about its future profit margins in that sector. If they were to decline, Dell would be under additional pressure to get its pricing model back in line, while steering customers toward its more expensive computer products. Although the pricing error was a rare slipup for the company, it brought considerable attention to the operational detail required by a company as large as Dell.

Q:
After Dell’s poor profit performance in the second quarter of 2005, industry analysts criticized Dell for engaging in __________, or sacrificing profits to seek market share.
Answer

price skimming

predatory pricing

keystoning

leader pricing

Principles of Marketing (MGT301)?

6. Which of the following are NOT examples of intermediaries?
a. Clients
b. Dealers
c. Agents
d. Retailers
7. A marketer who wanted to include detailed explanations in advertisements would be
most likely to use which one of the following media?
a. Radio
b. Television
c. Outdoor displays
d. Magazines
8. Which of the following is the first step in creating effective advertising messages—
deciding what general message will be communicated to consumers?
a. Deciding advertising clutter
b. Message strategy
c. Rewarding consumers
d. Selecting the medium
9. Personal selling can be defined as which of the following communication?
a. People communication
b. Direct communication
c. Interpersonal communication
d. Local communication
10. An effective form of direct marketing today is using the 30-minute television
advertising programs for a single product refers to which of the following options?
a. Direct-Mail Marketing
b. Home shopping TV
c. Infomercials
d. Publicity

Marketing Math Question?

I’m trying to practice for my upcoming marketing quiz, and I’m not sure if I’m doing this question correctly. Can anyone help me?

You have created a new smartphone called the “iBerry.” You’ve already designed the prototype and spent $5,000 patenting it. The manufacturing equipment will require an expenditure of $50,000. Each iBerry requires $200 in raw materials. Your next step is deciding the market strategy you will implement to take the iBerry to market. Here is what you know:
• In setting your price, you want to set a 50% premium over your variable costs.
• You can either sell your product direct to your customer or use a distributor who requires a 40% margin.

What is the final price of the product to your customer if you use a distributor?

(the answer I got was $420, but I’m not sure if this is correct..can anyone verify?)

Thanks!

Marketing Mathematics Question?

I’m trying to practice for my upcoming marketing quiz, and I’m not sure if I’m doing this question correctly. Can anyone help me?

You have created a new smartphone called the “iBerry.” You’ve already designed the prototype and spent $5,000 patenting it. The manufacturing equipment will require an expenditure of $50,000. Each iBerry requires $200 in raw materials. Your next step is deciding the market strategy you will implement to take the iBerry to market. Here is what you know:
•In setting your price, you want to set a 50% premium over your variable costs.
•You can either sell your product direct to your customer or use a distributor who requires a 40% margin.

What is the final price of the product to your customer if you use a distributor?

Thanks!

If you sell things online in Australia do you have to notify the government or buy a business name ?

I am considering selling hair accessories online but have no idea if I make a website if I need to notify anyone. Or if I need to buy a business name etc please help.

How to get funding for a small business(government grants/loans)?

So I have a pretty good idea for a business and it actually doesn’t need a whole lot of starting capital. I don’t think its good enough to win any awards so I don’t think it would win any pepsi challenge or whatever. But for just a regular online retail business, how would I get funding. I thought I heard the government helps out with grants or loans because they want to encourage small businesses. And, if you can do it, can I get some resources? Like website links not the money itself haha. Probably only need between 5-10k at the very most.

Please help me figure out what I am doing wrong?

First of all please don’t advise me to see a councellor, I have tried – I have always been seen as someone who doesn’t really need face to face advice. However, something is going wrong in my life and I don’t know what it is.

I was very depressed for 2 years in 6th form at college. I made alot of online friends and used to feel better that way. I then went to University and things started to look up. However, then my Mum died. I was still getting over my 6th form trauma and when this happened I felt I couldn’t handle anything. I wanted to drop university but I kept on going.

I graduated, but felt numb when graudated. I then straight away started my own online business with a government grant. This online business went down.

However, through all this period people have always always said “You have not no life”, “why don’t you make more of an effort with people”. I get it from my sisters and family continuously.

I started to join evening courses, and used to contact old friends to build up a network. However, no matter what I do in any shape or form people start saying that I have no life. I don’t understand. Please help me.

Is it hard to get government housing?

Sup guys, I’m a 20 year old looking into getting government housing near my college campus for only a year or 2 till I get good enough grades to transfer to a university. I haven’t had a job for 2 months but I run my own business online which makes me enough money to get by and get the necessities I need. Do you think they will let me get government housing or do they only give them out to people with families? and how hard is it to get government housing?

E- business advice needed?

Hi everyone, can somebody please advice me on what i need to do, i own online business in Barbados, but right now I’m planning on moving my business to USA (I’m going on immigrant visa) i need advice on what to do as per registering business in USA, Do i need to register online business with the government or what do i need to do in order to continue my business when i get there. please advice needed. business website. www.amtglobaltech.com

does national college of business and technology offer online courses?

Do you trust online schools and courses ?

I am searching for Programming , web Design , IT (general) and Business courses.
For web programming and design i have found online courses at ” W3schools.com ”
I am still searching for online courses for C++ (maybe even win32 related or open GL or game programming and design ).]
I am still searching for online courses but im not sure if the certificates will be good and improve my chances to get a job or not ?

And would you trust taking online courses and certificates ?

Are there accredited online college courses that you can sign-up and start quickly?

I am one class shy of graduation with a Bachelor’s in Business Administration. I have to take a Business Law course and have a little over two months to complete the course. Do you know of an accredited college that offers online courses, has a fast registration process, and would let me take one course at my own pace and be done with it?

Any ideas for an online business?

I am about to start an online business. Course Im going to plan first but Im lost about what I should sale. What do you think sales alot online???

~I’m interested in clothes but I want to do something a little more easier.
~I was thinking about making candles(I mean big beautiful candles for homes) but I have to learn how to make them first.
~Im also good for cooking

Have any ideas on what kind of site I can do and what to sale?

I want to create a Yahoo email online course for my business. How do I do this? How would I set it up?

I already have a shopping cart to charge people. How would I set up an online email course for my business?

Find me answers to your emerging, new, way of setting up a new eCommerce Internet Business.?

I want to start a new branch of my businness (Q) and call it (R). I want (R) to be completely operated (where possible) by the new emerging Internet (I) and eCommerce (eC) method(s) (M). I want (R) to specialize in 3 markets: (X), (Y), and (Z). And I need two (M)’s to : (M1), determine and collect all related imput words to my products and funnel them to my web site (WS), and (M2), assure that my (WS) is allways # 3 (on the 1st page results of the customers search). Also, for ex., (Y) may split into two major product lines (PL)’s, (PL1) homemaker and (PL2) professional. Where they may differ is in: performance, margins, cost, quality, quantity, etc. But the sales volume may differ by >> than 1000 to 1. How do I determine if it is worth having the one or two (PL)’s for (Y) or n (PL)’s for X, Y, and Z, and still make a Profit on all factions of my new (R). Do I need a mail or Internet catalog. How do I find best suppliers,shippers, and accounting (all pass thru). Please respond.

My 5 yr old Craftmatic needs service & parts.WHO DO I CALLsince they’re out of business,except internet sales?

My original papers recieved with the bed at time of purchase are unavailable to me (deep in a storage facility,unable to find). I recall there was a lifetime warranty on the mecanical parts of the bed, and a limited warranty on the mattress itself. How could I find a copy of the warranties issued 5 years ago as well as the service/parts/illustrations of the Craftmatic 3. If I was able to order a particular part (“crossbar with the 2 attatched lifting bars for the head end-queen size”), then I cold have a relative install it if a service person is unavailable or to expensive. My relative who looked at the bed for me who is a machinist/mechanic for a living said that the welding of the lifting bars broke loose from the cross bar that turns when motor is engaged. It appears that the welding originally done was defective from the factory end.The beds are suppose to be rated to allow the weight of an average sized person to lay on the bed. This particular crossbar with 2 lifting bars welded at perpendicular angles located under each side where 2 people would lay on a queen bed are what actually raises the bottom of the bed at the head end. I would assume if the welding has broken loose in only 5 years and only 1 person has used this bed and weighs only about 150 pounds, there should be some recourse of service, parts and ideally warrantied for defective workmanship causing breakage with inability to use. If anyone has answers regarding who to call for parts and labor as well as being able to locate copies of the warranties and information on parts ,illustrations, etc .on the Craftmatic III (the model designed with the lower upolstered platform attatched to the underneath framing, motor assemblage, etc. with the detatched mattress laying on top of the base platform) then I would appreciate a reply via e-mail if you have the information that I am looking for,Please respond via Yahoo.Thankyou for your assistance.L.W.

I can I advertise a business or vehicle for sale on the internet?

is it free to advertise on the web?

I’m trying to figure out what kind of sales tax I have to charge on my internet business selling art from TX.?

If anybody has any insight or can help me find a place to start looking for the answer I would greatly appreciate it. Thank you!

I need to find a Business Name for my new business. I sale travel services over the internet including hotels.

I would appreciate it if somebody gives me a name which I can consider as the business name. The business as mentioned above is mostly on Internet Services including Hotels, Flowers, Cars, Flights, Restaurants and other vacation bookings.

Please let me any idea you might have. Thanks

How do you propose to market to an untapped market? What are the best ways to advertise?

I work for a direct marketing company and we sell heaters among other things. I have been asked to come up with ways to market to untapped markets. Should I go the traditional route newspaper ads, commercials and so forth or try to think of something outside of the box.

What to wear to a job that I will be touring?

I had a phone interview for a direct marketing company and I’m scheduled to come in to tour around the place for different positions so they can see what position would work best for me. I’m not what sure what I should wear since I’m working at a facility for either a Machine Operator, computer work, or shipping/receiving.

I know I don’t have to dress to professional So I’m guessing I should just go in wearing some dark jeans and a button up shirt. Any help?

What advice would you give someone going to an interview for a position in Advertising Sales?

I will interview with a successful direct mail marketing company looking for an Advertising Salesperson tomorrow…Any good words of wisdom?
I think asking for tips from others is an excellent way to improve my ability to impress an interviewer
I have a B.S. in Mass Communications with an emphasis in advertising. I am fresh out of college, have excellent references from my professors but no outside sales experience. I have worked at my campus’ bookstore (sales associate/receiving) and at a hotel front desk.
The company is very successful. I look forward to receiving their mailings because they are packed with coupons for restaurants, hotels, etc. They have expanded all over two states (starting from a small market.)

How much longer can Glenn Beck stay afloat?

As of today, 62 companies have stopped their ads from running on Beck’s show. Every national company with a name you’d recognize is gone. What’s left are mostly far-right groups and direct marketing companies selling things like gold coins and discounted exercise equipment.
paulcondo: You are 100% right!

how can i block junk mail from my post office box?

i get a minimal amount of personal mail in my po box but it is always filled with direct mail pieces, especially Jewel advertisements. I’ve spoke with USPS and they said to contact a direct marketing company to have my box removed from the list but I don’t know how to contact them. Any suggestions for stopping junk mail?

Does anybody know of excellent online degree programs from public schools. It has to be 100% online though?

I’m not looking for-profit institutions like Uni of PHoenix, or so forth.

It has to have an easy enrollment process, and the online degree must be 100% online, preferablly in business..HELP

Does anybody know of excellent online degree programs from public schools. It has to be 100% online though?

I’m not looking for-profit institutions like Uni of PHoenix, or so forth.

It has to have an easy enrollment process, and the online degree must be 100% online, preferablly in business..HELP

Which is the best Canadian online degree course?

hi, I’d like to get another degree in Business but currently I need to keep working. Which online degree programme will be good for me? Can I take it from US?

Where is the best source online to get a bachelors degree??

I have an associate’s degree in business administration and am looking for the best online source to compare bachelors degree programs online.

masters degree online programs – finding masters degree online programs?

How can i find masters degree online programs? especially in Master of Business Administration (MBA)?

What’s all required to start and online resale business?

Me and a friend of mine are working with starting and online business and selling fourwheeler parts and accessories, riding apparrel, and possibly other stuff and eventually in a few years, depending how good it does, start up a local store and add more things to our line… What’s all required to start an online business? Business name registered/business license, tax number, etc…

How much do I have to pay in taxes in Ontario on the income from my small business?

I registered my small business online this year and my revenue will most likely be around $15.000. I am unmarried and this is my only income. Thank you!
Thank you for the answer. THe business is composed of just myself. Supposing my netprofit is $15.000, could you give me an idea of the taxe deducted? Thank you agian.

Maryland and IRS tax for online business?

I live in maryland and would like making an online shop (commissoning costume) as part time to help pay for school.

I know i have to pay 15.3% to irs for SE tax but:

1. what is the income tax i have to pay to the irs if i make about 12,000$ a year (net income)?

2. What the percent or amount of tax do i pay to the state of Maryland for the net income in #1?

3. Since it is part time, do i need a business license/permit/tader license or other legal document to sell online or at all?

4. When i pay estimate tax to the IRS, does the amount payed to the IRS cover both IRS and Maryland tax owed or do i have to pay sepereatly to IRS and MAryland?

5. What percent i shoud withhold to pay the IRS and Maryland tax? (15.3% SE tax + Income tax % + maryland tax % = ?)

I don’t have an accountant now since i’m plannign to only have a part time shop but if i must i will find one. If i need one, how much will they chrage for questioning service or service in general for me?

How do I apply or begin my online business in Canada?

I have a product………..credit card companies, business licenses, tax info, shipping receiving, these things I need to think about now before I go head first. Help is appreciated. Thankyou.

If I have an online book business on amazon do I have to pay taxes?

I’m pretty confused. If I have an online book business through Amazon, how does the tax thing work out? Can somebody attempt to explain this to me? If it’s through my parents credit card how will that work?? I’m so lost; I’m such a Noob when it comes to these kinds of things :

I need some suggestion to start a business.?

I am looking forward to start a business but confused what to do because of lack of funds and time. I am looking for some kind of internet based business model which i can maintain while working, traveling and at home.

People please suggest me something.

how to start an internet homemade craft business?

A very…”specific” question here.
I make custom or defined metal models to be sold online, I have an idea to start the store online, and have my own domain, but I’m looking for a good way to get the name known and actualy get a couple of sales?

people say i am flying to high or im crazy for wanting to start a internet business?

i am only 17 and when i tell people that i want to start a Software as a service (Software that is distributed on a web browser) Company, they always say something like “yea they are a lot of birds flying up north you should start flopping your wings” or “your Crazy” or “wow you have high Expectations” that really gets to me i mean, i know this business will be enough to sustain me it has a unique business model, and really innovative approach to software.
So what i´m trying to say here is that should i just leave it already?

Hi everyone, what is your opinion about Internet banking?

Actually, I would like to design a new business model for the internet banking sector. This business model will be identical to Google’s and E-bay’s business models. The suggested business model will be based on the creation of customer communities for the exchange of financial services or products. Analyze your personal opinion about this business model.

Do you want Congress to censor the Internet just so MPAA can keep its 19th Century business model?

http://act.demandprogress.org/letter/dodd/

How do I start a cleaning service that deals strictly with newly constructed homes?

I live near Atlanta and I want to do home clean up and garbage removal.(To get the home ready to be sold or rented) How do I do that? Where do I start? I have a plan I have flyers and I also have bussiness cards. I have given them to Real Estate Co.’s, now what? Any ideas would be great..

How to start the home loan process?

My husband and I are just starting to think about purchasing a home. However, I don’t know how to get started. Should we go find a house we like first? Should we call a realtor? We probably won’t be buying within the next 90 days. It is more like a longer term goal- maybe 4-8 months in the future or even longer. We just want to know what kind of loans we can get and what all of our options are.
Should I be talking to lenders or real estate agents? Where should we start?

How to not clean my fish tank as often?

Okay thats my question but i know i have to every once and a while so dont yell at me cause i know i need to change water and stuff but if i buy real plants and have a undergravel filter and a really good about filter will i have to clean it less? Its a 18 gallon tall tank. And what are benafits to having real plants and is it hard to take care of?

how does a young winnipeger get into the acting biz?

i am a 14 year old actress, and i do a lot of local theater auditions, but i cant afford an agent…how do i get discovered? i am very serious about this, but winnipeg, mb has no real business in movies. i am willing to work, so please help me.

why do people say mp3s ruined the music biz?

i know the quality is not as good but how does that affect the industry. why are there so many talentless people making soulless music.

i mean u can take a good sound quality kesha song against a mp3 elton john song and u can still tell who the real musician is…

so why is format an issue?