Your Questions About Direct Marketing Strategies

David asks…

I need help with life insurance strategies: Which market should I target and which products should I sell?

I’m starting out as a life insurance salesman. I wish to use my time efficiently. Therefore, I need help to target the right demographic market and life insurance products for this market.

For example, I could target executives making over $100,000 per year, and the product is a combination term insurance with some UL. The term part goes to retirement, and the smaller UL part continues until death.

Any brilliant ideas would be helpful.

Jere answers:

I would suggest keeping it simple, executives making 100K
per year are going to be hard to get a hold of. I would suggest using an Internet based lead source where prospects have requested life quotes. Most of these will be term sales. But the key to success is volume.

I have also used a direct mail program to new mortgage holders. Out of 1,000 mailers you can expect back between 20 and 60 responses. You should be able to close 20-30%. With practice and training these types of leads can be closed over the phone and written through the mail.

If your not captive I can refer you to a great life brokerage firm, just let me know.

Laura asks…

How does the stock market work?

I’m a student, and I know very little about the way the stock market works. Can someone please explain to me what it is and how it works? Thanks in advance.

Jere answers:

Companies who need to raise money sell “shares” or partial ownership interest in their company to investors. These shares are called Stock. When you own a companies stock, you own part of the company.

Shares of stock are bought and sold between investors. That process is the basic function of the stock market- it is a place where stockholders trade with one another. Some are huge and hold billions of dollars in stock. Some are quite small, and may have only $1000.00 total invested. Some of the big ones, like Warren Buffett started as small ones but learned quickly and acted wisely.

The prices are determined by what people are willing to pay to buy a given stock, and what someone who owns it is willing to sell for, The price of the stock has no direct connection to the condition or profits of the company itself. When people believe a company will grow or is doing well, the price usually rises because more people want to own it. That works both ways of course.

The market has become global and very complex. While the basic function is the same, there are a multitude of ways in which those buys and sells take place, The management of these transactions is done by Brokerages, it is not unlike a huge auction where all stocks are for sale at the same time.

People make money when they are wise enough to buy the right stock at the right time, and sell it in the same way.

This involves understanding not only the company behind the stock, but the economy and the nature of emotion and investor perception and confidence.

It’s not a simple thing. Good investors are always learning and always revising strategy to keep up with conditions. Many people have become wealthy through investing. It can be done almost like a hobby, taking little time. While they are working at their normal occupation, the money they have invested is working for them too. As that value accumulates, the growth goes up with it. Thus a small start can be a fortune in 10-20 years if managed well.

Hope that helps…

Donna asks…

What are some ideas for a small business for 1st time business owners?

I live in South Florida and have a background in customer service, office, and legal work. I would prefer not to have direct contact with customers. I would like to start a business where I can bring home at least $3,500 a month. This is after paying taxes and business expenses.

I know that there are an innumerable types of businesses, but I would like some ideas. Thanks!

Jere answers:

Some major things you need to start a small business are:

1. A product/service that is of high-quality for the value customers will be willing to pay; also, your product needs to fulfill consumers needs in your target market. As the popularity of social networking sites as a form of business marketing increases, so too will the need for “experts” in this field. Would you consider yourself an expert in social networking?

2. A business plan- writing down your business’s purpose, product, customers, short-term & long-term goals, etc. Helps move ideas into tangible actions.

3. Marketing strategy- the best form of marketing is positive word-of-mouth. Create for your customers a quality product at a reasonable value or provide them with outstanding service, so that they will have nothing but good things to say about your business to their friends & family. Another way to market a young business is through the Internet, where it is cheaper & more efficient to market in than traditional marketing through newspapers & commercials. Create a Facebook page for your business to increase awareness and also showcase your talents to prospective clients. Also, you should list your business (when you begin one) online, specifically on websites that direct users to local businesses in their area like zipzoom.com. If you haven’t heard of zipzoom.com before, it is an online shopping website where users/customers can search for local businesses that offer products and services ranging from babysitters to electricians to flowers. Users can communicate directly with businesses they choose to buy services/products from after getting recommendations from zipzoom.com, and from there, your business can gain business. Right now, zipzoom.com is doing a special promotion for vendors who are interested: register as a vendor for free. It’s a good option for those who are on a tight budget but still need exposure to grow their business. If this is something that appeals to you, you should just try it out and see what happens because there is no obligation to sign up.

4. Financing- In order to start a small business, you need to be able to invest money into it. It seems like you are willing to invest a lot of money into the opening of your business, but just remember that it will be easier to start out small than go all out for your new business.

In order to be successful, you need to be willing to put a lot of time, energy & money into the growth of your business, especially in the beginning stages. I hope this information helps. Good luck on your business ventures!

Paul asks…

Could anybody suggest good advice for me to begin in share market?

Please give me advice and direct me in share market ,with much details how and how can we proceed in share market as a beginner

Jere answers:

1st of all you have to know these.

If Are you new to investing in the sharemarket, Then this class is the right choice for you, covering more material than the Getting started in shares online class. Starting in the sharemarket will give you a clear and simple introduction to investing in the Australian sharemarket. If you start with a solid knowledge base when entering the sharemarket you will have more control over your financial destiny. Log in or Sign up
Tracking your sharemarket investment

Beginner

Being an informed investor means keeping track of what is going on in the financial world. Learn about the influences on the sharemarket and the basics of financial research including how to decipher a balance sheet and maintaining investment records. Log in or Sign up
Analysing and selecting shares

Intermediate

Equip yourself with the knowledge to perform the fundamental research and technical analysis required to select shares for your portfolio. Learn the concepts, strategies and tools necessary for researching potential investments. Understand the tools of fundamental analysis and how to examine charts for the trends that lie within. Log in or Sign up
Developing your investment portfolio

Intermediate

Successful investors have direction, discipline and a plan to help them meet their financial objectives. This class helps you to define the most appropriate strategies and asset allocation to suit your investment needs. Log in or Sign up

I’ve found this here asx.com.au/investor/education/classes/online.htm

Good Luck to you!!!!

John asks…

Do I need a marketing consultant to launch my new business?

I am creating a new web-based business and I have no experience in launching it. Before I hire any SEO (search Engine Optimization) experts, PR-persons, should I get someone with experience draft out a strategy? It will cost more money but I want to do it the right way…. I am just a start-up with limited funds.
This site is a social media site, similar to a dating site.

Jere answers:

If you have limited funds think twice before you go ahead and hire somebody.

I would rather buy direct services from freelancers, like SEO packages from gig based websites like http://www.seoclerks.com/ where freelance sellers advertise their stuff.
Buy services you think will help at this moment in time, look for the gigs with positive reviews and also don’t hesitate to contact freelancers and explain them what you need.

I’ve found that you can get a much better deal this way, sellers usually want to get you as a buyer and they’ll do anything to make you happy so find someone that haves experience and work out a deal.

Powered by Yahoo! Answers

INSERT HTML or JAVASCRIPT CODE HERE