Your Questions About Email Marketing Companies
Sharon asks…
What drives more subscriber clicks to a comapny homepage, a sales email or an article publication?
I am trying to find out a certain trends in email marketing. Will an opt-in subscriber to a B2C e-publication be more likely to follow through to a company homepage from a newsletter with relevant articles, or a publication with a couple sales offers or free offers?
Jere answers:
Personally, I would go for the published article. I’ve been so bombarded with sales email and spam (400 or more every 12 hours or so), that I’m currently have trouble associating anything good with companies that send me tons of email. I’m about as motivated to find out more about a company or product via spam emails as I am computerized telemarketing.
Free offers may or may not be tempting – however, I’m most interested in acquiring useful information.
Joseph asks…
Should I feel jealous of all my friends who are still in grad school?
I’m 26 and only ever got my BA. I graduated in 2008, which wasn’t a good year for anyone to be graduating. I worked in low-skill jobs for three years, got a good job with an abusive employer, and now I have a job where I have a lot of power and responsibility (I administer their entire email marketing plan) I feel the company is behind the curve and destined for failure.
A lot of my friends from university and high school are still in university studying things like Transgender Health Policy in South Africa, Marine Biology, and Romantic Poets (those are just three cases). I feel jealous that they aren’t stuck in the crappy job market like me. Should I be? I know my mostly older friends who have graduate degrees and jobs don’t have better jobs than I do. On the other hand, I feel it’s a waste of time to be 26 and still in school unless you have a pot of gold waiting for you at the end.
Jere answers:
I can understand why you envy your friends. It’s quite enjoyable to be part of a community of scholars, where people read, discuss what they’re reading, and write about it. Unfortunately, almost no one can stay in school forever. Very few people get jobs at universities. They will soon be joining you in the workplace if they are able to find jobs.
Since you enjoy learning, you can continue to read. You can attend lectures and other events at a college or university near you. You can also spend time participating in online courses (for credit or just for enjoyment). Academicearth.com and coursera.org offer free courses. You could also buy courses on CD from the Great Courses.
Mary asks…
Where do you buy security seals for tank trucks?
Hi, I am a saleswoman from a leading Chinese manufacturer of security seals. I am trying to email-market our products to carriers in the US, but got few responses. I am thinking perhaps they don’t like to handle the complicated import procedure. Could anybody give me a clue to the source channels used by these companies? Any other advices on this issue are also appreciated.
Thanks in advance!
Jere answers:
Sale your seals to an import company that will take care of all the import paperwork. Or create your own import company that does it.
No truckers want to be held responsible by the government for something don’t really understand. Not worth the education.
Linda asks…
Can I obtain email addresses in Florida under the Sunshine Law from a government entity that collects them?
I work for a non-profit and would like to e-mail people in our city in Florida to inform them of our services. We don’t have a budget to purchase an e-mail list from a marketing company. Is there a public records request we could make to get e-mail addresses from a government agency that collects them? What agencies would collect them? (Maybe the DMV?) And how to do I make the request?
Jere answers:
There isn’t. Private information is private.
James asks…
Best email marketing course of your recommendation?
Hey, I’m starting to learn email marketing today and I really would love if you can recommend some good video training course, it will definitely speed up the process of learning, cheers.
Jere answers:
Digital marketing has overtaken the traditional marketing media methods of broadcast and cable television, print publications, and radio. Today most companies market themselves through email, search engines and various other areas on the internet. Digital marketing degrees, programs, and/or certifications may be obtained through the completion of a variety of different courses offered on campus at numerous universities or through the Internet.
Web Analytics
A web analytics course will provide students with the ability to measure digital marketing programs effectively. By tracking and analyzing the behavior of customers as well as browsers, a web analytics course will teach ways to maximize return on investments. A variety of topics are infused within the curriculum of the course: frequency and monetary analysis of sites; site usage; keywords and search engine placement; email campaigns; and measuring unique visitors.
Fundamentals of Marketing Management
Fundamentals of Marketing Management serves as an introduction to the basic principles of marketing strategy-making and marketing management. In this course the student will be taught four main concepts: how to analyze a marketing problem and propose and evaluate alternative solutions; how to evaluate and prioritize information that influences marketing decisions; how to apply general marketing concepts to new situations; and how to apply quantitative analysis to help solve marketing problems. If a master’s degree in digital marketing is desired, many universities will require completion of this course.
Digital Strategy
In a digital strategy course students will learn how a business can adapt its current marketing strategy to the latest strategy developments in Wi-Fi, online, wireless, video-on-demand, and streaming media. Online as well as offline research and discussion will take place in order for students to get an overview of digital marketing and its purpose.
Read more: Courses in Digital Marketing | eHow.com http://www.ehow.com/list_6789098_courses-digital-marketing.html#ixzz1XCpvVO6j
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