Your Questions About Direct Marketing Strategies

Jere answers:

When I get a solicitation over the phone, fax, or my cell….that company goes straight on my
“I will never do business with these companies” list.

Nothing pisses me off more than phone solicitation….I expect many more feel the same way.

Direct mail is the way to go….the mailbox is the fisrt place people go when they get home.

Jere answers:

Life is becoming faster & faster, nobody has time to visit to your site.No matter how great the products you’re selling are, people aren’t going to beat a path to your door to get them. You need to bring the products to the customers.So DIRECT marketing is the BEST strategy.(I am also following the same)
See these for details:

http://email-marketing.notlong.com

http://blogging4dollars.notlong.com

http://desktop-marketer.notlong.com

Jere answers:

Print this article
Career options are expected to rise by 13 percent between 2010 and 2018 for individuals involved in marketing, according to the Bureau of Labor Statistics. Industries across the board, including healthcare, agriculture and travel, rely on people with the knowledge necessary to get the word out about products, events and initiatives. With the proper skill set and experience, marketing graduates can find work on a local or global level.

Advertising
Careers in advertising for individuals with marketing degrees include designing advertising campaigns, providing creative services and developing budgets for campaigns and initiatives. Job titles include advertising manager, creative director and account executive. In a career as an advertising manager, a marketing professional directs campaigns and generates ideas. Creative directors work with media services to design promotional materials and decide which method of communication works best for a given campaign, such as radio or television. Account executives work to maintain client accounts and budgets by communicating the desires and wishes of the client to staff developing the advertising campaign.

Marketing
From careers related to brand development to positions focused on maximizing profit, the world of marketing offers a plethora of opportunities for people with marketing degrees. Marketing managers work specifically with advertising executives to help form an overall strategy for a specific brand, company or service. Employees in marketing positions such as product development and market research provide essential information to marketing managers. This information includes pricing strategies and market share analysis. Another possible career option for marketing graduates is a position as a sales department manager or assistant.

Additional Careers
Additional options for marketing degree graduates include careers within the promotions and public relations fields. Positions that exist in these industries are promotions manager, promotional sales representative, and public relations manager. Positions as a media buyer, media planner or retail store buyer provide additional career opportunities. Options also exist in other fields that make use of the skills and knowledge individuals gain from a marketing degree, such as careers related to insurance sales, financial analysis and banking.

Top 2010 Lists of CareersClassesUSA.com/Best-Paying-Care

Read more: Careers for People With Marketing Degrees | eHow.com http://www.ehow.com/list_7609960_careers-people-marketing-degrees.html#ixzz1XD67rheD

Jere answers:

Direct mail is one avenue but in this economy I would look at less expensive options. Since you have been in business for so long i am sure you have a large database of customers. If you have email addresses I would set up an email campaign (using the same materials you where going to send out in print). Do you have a web site? If not i would get one. If so I would launch a Pay Per Click campaign targeting key words that are relevant to your industry. If you need help with any of this let me know. Where is your service area?

Jere answers:

Facebook can be a lucrative internet marketing strategy if used effectively. You can’t just use one strategy though, and you have to know that Facebook is more of a branding opportunity, and most successful businesses will not use it to sell products directly, but indirectly (if that makes sense).

Why?

Because building a successful online business isn’t about using one channel, it’s about using multiple internet marketing strategies together. Lately there is so much hype about using Facebook to market products online. This is completely wrong. People are on Facebook to connect with people, not businesses.

The way people use the internet is much different than old school brick and mortar business. It’s not selling to users, it’s users having the option to make there own decisions…just a click away.

You need to look at marketing on Facebook as permission based and 99.99% of people will not buy products or services if they “like” your business, or friend request you. Top internet marketers will agree that successful online business is not about getting, it’s about giving. That principle even holds more true to Facebook marketing. This is a direct channel to provide value to potential customers, free reports, thoughtful information, humorous tidbits of information sometimes seemingly unrelated to your business.

If potential customers see you as not selling, there more likely to look into what you do, consequently resulting in more traffic and more business.

If you have any questions about that let me know.

Sincerely,

The Wealth Kid
WealthKID.com