Your Questions About Direct Marketing News

Chris asks…
Quality news stations?
What’s the best news channel or show to watch for quality stories and important headlines? I don’t care if it is biased, as long as they give enough coverage rather than superficial news with distracting visuals.

Jere answers:
CNN is the best for giving unbiased news most of the time. With such people as Anderson Cooper and Dr. Sanjay Gupta reporting we are getting the best news reporters in the world and they don’t just sit in their news offices, they go to the sites and give hands on and direct live reporting. Anderson Cooper and Dr. Sanjay Gupta were in Haiti within the past few days and may still be there trying to get the Haitian government to release the medical supplies and food from the warehouses, some of which are only five miles from where the people are who need the supplies and food. What is happening is that the relief agencies stored the food in the warehouses to be distributed later to the Haitian people and the politicians are charging the relief agencies for both storage fees and for releasing the supplies and food and some of the relief agencies don’t have the extra thousand or more to pay to get the supplies and food released. What is really happening is that the politicians in charge of storing the supplies and food have keys to the warehouses and they take supplies and food for themselves, their family, friends, and also sell some of it on the black market at inflated prices as a way to get extra money for themselves. The president of Haiti knows this is happening and he isn’t doing anything about it yet and won’t until pressure from other countries and the United Nations Relief effort is so intense that he will have no choice but order the supplies and food be released. This is the type of news stations that are needed as they serve the purpose by “keeping them honest”, which is the motto of CNN, to keep them honest, and CNN does so by seeking out and asking the pointed and direct questions people in general want answers to and they are very successful at changing the status quo. Let’s not forget the Dr. Sanjay Gupta is a doctor first and a newscaster second as those who watched CNN learned when they saw him both reporting the news and operating on patients at the same time immediately after the earthquake. I have never seen such outstanding journalism and dedication as that exhibited by Dr. Sanjay Gupta and Anderson Cooper. These two individuals are both heroes in my book as they both saved countless lives while they were in Haiti and they are still doing so. These two outstanding human beings deserve the Nobel Peace Prize for their dedication and devotion to helping the people of Haiti and if it were in my power to nominate them I would do so. I don’t think you will find a news station as good as CNN anywhere in the world.

Richard asks…
reports about financial markets?
If you observe news reports about financial markets for some time, you will notice that investors pay tremendous amount of attention to economic to economic data releases from the government. Why do you think that this is the case? What are investors concerned about? What would happened in financial markets if investors thought that there was a much higher probability than before that a recession would occur soon?

Jere answers:
Macroeconomic data like the unemployment rate and GDP have a direct affect on economic growth and activity, and the markets. If investors thought there was risk of another recession they most likely put money into bonds, treasuries and high rated corporate bonds. Bond yields would fall, bond prices would rise and and stock prices would fall. Sort of like whats been happening recently.

James asks…
Where do I find market information about Peru concerning investment in advertising?
Where can I find data and market information about Peru concerning investment in each kind of advertising media (television, radio, press, internet, direct mail, etc.)

Jere answers:
There is a news paper in most Peruvian cities called Rueda de Negocios. I found this answer at http://lighttravelguide.com/forum.php?pq=El+Comercio

Helen asks…
News on cybernetic implants?
So I’m planning on going into the forces, and that got me thinking about what if I lose a limb? What sort of technology will be available by say 2020-2030, is it possible that we can create cyborg limbs and optics as opposed to tradition prosthetics? Also what is the current situation on cybernetic limbs, are they in progress?

Jere answers:
There is no doubt prosthetics will be markedly improved with each passing decade. By 2020 don’t expect market available neuro-prosthetics “cyborg limbs”.
Even 2030 is a far cry from having prosthetic limbs that are innervated by our brains with any agility, dexterity that resembles a human limb.
However, DARPA has been heavily funding this research — although with little success. The most success have been from smaller funded research teams.
The biggest hurdle is integrating our nerves at the amputation site into a prosthetic that also has the capability to interpret ten’s to hundreds of thousands of nerve impulses for different specific actions/movements, sensations (tactile, prociceptive, heat/cold, etc.).
After an amputation our peripheral nerves can no longer transmit or receive nerve impulses. The barrier has been to attempt to fuse them into robotic limbs to create a direct neural-prosthetic device/interface.
A few teams of scientists have been taking different approaches with some initial success. Some of the initial reports show that these artificial limbs would be able to move with agility, feel hot/cold, and even subtle touch (tactile).
One of the most promising of these scientists is a group that has developed a scaffold that is an artificial structure that can support tissue growth — essentially merging severed nerves with these prosthetic limbs.
The difference in this particular result and others — is that many researchers have made attempts to integrate nerves and prosthetics, but they don’t use techniology that is compatible with nerve fibers. Nerve fibers are tightly bundled and flexible, as such nerves need to grow and have room to move around within a space. Most attempts confine them in a stiff interface (space).
The new material which comprises this scaffold interface is flexible and fluid AND highly conductive as nerves can be thought of as an electrical circuit.. The higher the conductiveness the easier it is to pass the low voltage current our bodies use constantly in fractions of seconds to operate our limbs. Nerve signals are highly localized and very subtle, thus an effective neural-prosthetic interface would need to transmit thousands of different signals per SECOND to come close mimicking a human limb, and it’s inherent relationship to the human brain and body.
Thus this new technology is from the development of biocompatible polymers which mimic nerve tissue. This porous material allows nerves to be extended through it and lined with electrodes to again enhance conductivity.
However, this has only been utilized in rodents (rats) so far.. And the surgical results of this scaffolding has been exciting — shortly after being implanted to severed leg nerves of rats the rats own nerve fibers began to grow through the scaffold and fuse back together. This is a HUGE advance. Further the synthetic material wasn’t rejected whatsoever (another big problem surmounted as the body’s immune system rejects all foreign material,.. Thus creating a scaffold material that the body doesn’t recognize as ‘foreign’ is remarkable.
So, thus far we are focusing on the integration of the fusion of nerve fibers after they have been long severed.. This appears to be working in rats. However, we still have to figure out how to integrate the prosthetic to take individual inputs from thousands of nerves and there signals every fraction of a second to be recognizable commands that are fluid and occur with thought (the brain). So nerve mapping for function, tactile sensation, hot/cold, prociceptive sensation (this is the a sensation most people don’t realize we have.. Our limbs constantly are giving feedback to our brain about their relative dynamic position , load, etc so we maintain our proper posture/balance while still, walking, running and more eccentric activities.
Current prototypes have impressive abilities but none of them are directly interfaced with our nervous system which is the end result with a successful cybernetic/neural prosthetic limb. DARPA is the pentagons most advanced research team, highly funded, and they still haven’t been able to create a prototype interface that would be sensitive enough or had a lifespan of more than a few months. As such DARPA has reached out to educational research groups, and private entities that would solve these problems.
An example of another prototype developed by Johns Hopkins uses brain implanted micro-arrays to transmit cues to an artificial limb. Impressive but not good enough — we need to use the brains existing system of function and adapt the prosthetic to our existing function, not create a ‘new brain’ for each implant.

Mary asks…
Fair Use? Copyright? Can I post a news segment/story that highlights my company’s product on youtube?
If a TV news company, such as fox or nbc, does a tv news story on my company and product, can I record and post the story on youtube? Would this be “fair use”? Can they claim copyright infringement?

Jere answers:
Posting a news segment on your company might be tantamount to commercial use, in that it is some form of marketing. Not sure it will withstand the test for fair use.
In any case, many news companies specifically disallow reproducing their content without their permission. This would include posting on Youtube.
You should obtain permission to broadcast the story on Youtube. It may be easier than you think to get permission. For example, Fox News.com gives a contact email for requesting permissions:
“Requests for permission to reproduce or distribute materials found on the Site can be made by contacting FOX News in writing at: Legal Department, Fox News Network, L.L.C., 1211 Avenue of the Americas, New York, New York 10036, or by emailing ldepartment@foxnews.com, Subject: Content Request.” Source: http://www.foxnews.com/about/terms-of-use/
While the above contact is for the fox website content, they may be able to direct you to the relevant Fox TV news department you need.
Find out what NBC news may require. NBC Universal terms are found at http://www.nbcuni.com/terms/
For more free advice, post me a question at http://www.copyrightadviser.com
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