Your Questions About Email Marketing Reviews

Mary asks…
Value investing/ stock market blogs?
Hi so my dad is interested in value investing, value investors and basically the stock market in general and has recently expressed a desire to communicate with others over the internet who are also interested in this. My question is where is the best place to do this, he just made a twitter account so he can talk to his favorite bloomburg radio host, but im afraid twitters to complicated for him ( were talking he still does two finger touch type, and can barely check his email without my help, but i have hope) and lacks much communication. So im thinking maybe tumblr, and he can follow blogs with similar interests as him, but looking for suggestions!!

Jere answers:
My opinion is that he subscribe to the Wall Street Journal, Bloomberg, Kiplinger, or any of the other financial reviews available online. The best thing he can do is become informed about the market, types of investment options, and the risk associated with each option. Investing decisions are very, very important, and the more information he has the better he’ll do.
If I can offer and advice it’d be the following: buy and hold. The stock market is too vulnerable to expect consistent, short-term gains. Think 5-10 years out, or more. Statistics show that the more one trades, the less likely that person is to beat the market’s average rate of return in the in the long term.
The economy’s still not very strong now, but if he’s committed to entering the market, beware! There is potential to make money, but there’s potential to lose a lot, too.
Step 1: Consistently check the following websites for relevant financial information, and become informed:
http://online.wsj.com/home-page
http://www.bloomberg.com/
http://www.kiplinger.com/

Maria asks…
What is Vince Mcmahon’s Email address?
And this question goes out to only the people who know. So don’t bring up those stupid answers like those wierd people.

Jere answers:
Vince doesn’t give out his email address for a very good reason.
People who Vince wants to get emails from know his email address. If you don’t know Vince’s email address, then you are not supposed to know it.
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Laura asks…
What are the types of marketing that forex brokers use?
I just started working in a online forex trading company.
I was given an assignment to review what types or strategies that any other online forex companies use for their marketing.
All i got right now is:
1. ASP – Affiliate Service Provider
2. Email Marketing
3. SEO – Social media Optimization
4. Forex Ranking sites
5. Social Media Management
Any other ideas?
Thank you in advance.

Jere answers:
Depends on your budget. Depends what you are doing to.
Some FX companies do branding and use sponsorships to advertise their brands.
Egsample:
Alpari: has sponsored west ham football team, and the Alpari World match racing: wmrt.com
IBFX – Sponsors the Automated Trading Championship (ATC)
ironfx.co.uk – Medical Research, Community Support, Child Welfare, Education
Keytomarkets.com – Forum sponsorship
Here is a list of what type of ads and sponsorships that have been done so far to my knowledge:
(I hope you find this list useful)
Advertorials
Affiliates
Billboard adverts
Blog/microblog
Celebrity endorsements
Content marketing
Digital banners and signage
Display remarketing
Email
Events
Facebook advertising
Film/TV product placement
Forums
Images & Infographics
Influencer outreach
Inserts
Kiosks
LinkedIn advertising
Local search marketing
Loyalty card
Magazine adverts
Marketing email
Microsites
Mobile advertising
Mobile app
Paid placements
Paid reviews
Pay per click
PR Stunts
Presentations
Press releases
Prizes/Exhibitions
Product listing adverts
Product packaging
Program sponsorship
Promotional items
QR codes
Radio advertising
Report sponsorship
Research paper
Search engine optimisation
SMS
Sports sponsorship
Street vendor
Transactional email
TV advert
Twitter advertising
Videos
Wearables
Website via tablet/mobile
Youtube channel

Steven asks…
How do you get good reviews on Yelp?
Im a small business and im struggling to get good reviews on yelp, what are some techniques?

Jere answers:
Good reviews don’t just happen, they’re carefully cultivated and encouraged by business owners. So how do you get good reviews? The answer is simple, they ask for them. Really…it’s that simple.
Keep in mind, the further away your customers get from their experiences, the less likely they will be to leave a review, period, so strike while the iron is hot and get them at their most satisfied, Encourage them to leave a review on Yelp, for example, right when they pay their bills, either with signage in the store or a message printed on their receipt.
If you have s an online business, ask your customers to leave a good review on Yelp, TripdAdvisor, Angie’s list, etc., and add links on their confirmation pages or receipt emails to your business. Don’t forget to add the site’s logo instead of just a blind link. Ask them by saying something like, “Are you happy with your experience? Let us know!” or “We love to hear how you liked us! Leave feedback here.”
GO AHEAD, YOU CAN BRAG A LITTLE
Most people disklike people who are constantly bragging about themselves. But in the world of business, bragging is called “marketing.” If you’ve got good reviews or good press, show it off! Customers in every industry want the best they can get, so show your customers that not only are you the best at what you do, but your customers think so, too.
Here are some ways to do that:
• Link to good articles and interviews on your blog.
• Put pictures or logos of rewards you’ve won right on your homepage.
• Highlight a few glowing reviews on your website or email marketing.
• Link to your review pages so people can read the good reviews
Asking for good reviews at the right time, when the experience is still fresh, is the secret to getting more of them. If this all seems deceptively easy, that’s because it is.
Remember, in the game of business, you’re never competing against the best, you’re competing against masses of average businesses with poor marketing skills. Employ some simple tactics like this one, and you’ll be performing better than significantly better than other businesses in your field.

Susan asks…
How to find out companys marketing strategy? Marks & spencer or Halifax?

Jere answers:
As well as the pointers above, check out the trade press e.g. Marketing week, precision marketing, marketing, creative review, the retail bulletin, new media age – a lot of these also do free to sign up to weekly/daily emails which summarise what a lot of the big brands are up to
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