Your Questions About Internet Marketing Strategies

Jere answers:

Hey Shary,

I feel you! Internet marketing is definitely a confusing field with many different strategies, and as humans, of course we want the best and most effective one. But the truth is, there are pros and cons to every method, whether that be PPC, email marketing, SEO, media buys, and much more. Lately, there’s been a lot of buzz about the inevitable transition to mobile (cell phone) marketing too.

I wouldn’t be concerned about Google or Yahoo PPC fraud, because those two top dog search engines really crack down. Most would argue the big G (Google) comes down TOO HARD with their hammer of fate. That’s why you see so many affiliate Adwords accounts being banned for seemingly no reason by Google. It’s all to protect the consumer, or so Google claims.

The thing you’ll want to keep in mind is never become dependent on any one traffic source. It’s tough because you get really good results at one method, say PPC, and learn how to manage it really well…but what if suddenly that traffic source becomes unavailable?

What if your Adwords account is banned. What if Google punishes your SEO site and drops it 5,000 rankings overnight? If your income relied solely on that one traffic source, you’re doomed – you’re instantly cut off of all income.

That’s why you hear all the ranting about Google and their monopoly and iron grip over affiliates. Break free from the Big G! Email marketing, media buys (buying ad space on popular websites), and PPV (pay per view – basically pop-up advertisements) are some domains that Google can’t touch.

That’s why I’m looking to get into email marketing more and more…Aweber and GetResponse are the two most reputable email autoresponder services. All the big names in internet marketing use it. Alternatively, you can try various plugins such as the GWA Autoresponder plugin for WordPress, but there are issues with these such as being unable to bypass your viewer’s spam filters.

The pain is mastering multiple traffic streams, but it’s a necessary task (I myself am guilty of not doing this very much lol).

To give you an idea of the different traffic sources, and their pros and cons, check out this blog post:
http://theinternetmarketingtools.com/internetmarketing101/

Jere answers:

Hi,
The best way to start and introduce your food products is start with the internet as it does not involve
heavy costs.

Supermarkets would mean competing with other products on the shelves ,and the first step would be to get user testimonials.

Once you have enough testimonials , negotiating with supermarket chains would be easier.

The no cost option is start a blog in your niche’ and get back links.

Want to know more how to do so?
Just head over to : http://bit.ly/blogging-to-the-bnk.

Cheers
Askdeban

Jere answers:

I found some of the best information in Forbes and Fortune Magazines. There are also “trade” magazines for the marketing industry which are full of “fluff” but occasionally have a new idea. You can find all at your local library..

Jere answers:

In some case yes they can but it’s all about your R&D dept and strategy as well. I personally did the reseArch for my startup co business and I found that it helped me not go down certain paths when talking about company direction or investment back into the co or whatever.

I know it gives you more options when things come up that are to be expected and things that are unexpected. And that almost always saves time money and resources not including jobs and man power.

Example: I did a project to help a client startup his own Internet web design store online and a brick and mortar location. And we spent some money looking at the average money spent on which types of sites and how long the task tool to build and so on. For that reason he saved a lot of trial and error with his pricing structure on each client and he also was able to market To specific people to where the price really never came into play. In some cases his prices were the best and just a given with others. It made the sale and then service of each of his clients a lot easier to handle and carry them through the his process. He’s retention stayed up and he invested in some technology that he saw through dealing with his customized client base that has catapulted him into a revenue stream that he never thought possible. So yes it does effect things i say always know where your going and give yourself options. My late grand father said who was in the Gas and Oil business for 40 years said “always make sure you have plenty of windows to jump out of when the house catches fire”!! And that can apply to just about anywhere in a company and even life. Also make sure the company doing the research etc doesn’t charge an arm and a leg. There is a lot of those types out there as usual. Hope this helps!!! :).

Good luck !!!!

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Jere answers:

“If you build it, they will come” is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/