Your Questions About Direct Marketing Companies
Thomas asks…
What are the disadvantages of direct marketing?
Jere answers:
1. Junk Mail – By using direct mail, a company risks alienating the customers it seeks to gain. The use of direct mail is often associated with a company of lower status and quality.
2. Environmental Impact – Direct marketing typically involves the heavy use of physical components in order to give consumers an object they can hold in their hands. This physical side of direct marketing means that a greater amount of natural resources are consumed in their production as well as a greater amount of pollution.
3. Metrics – It is hard when using direct marketing to get any reliable metrics on its impact. Direct marketing involves a much longer-term strategy where the results are uncertain and the best that can be said is that it may be working. It is often very unclear whether direct marketing is alienating more customers than it is creating.
4. Time – It is hard to get as immediate of an impact when using direct marketing, as the advertising product, by its nature, takes time to reach consumers. Time is often equated with money in business, and the time ratio in direct marketing is a disadvantage.
5. Laws – The distribution of fliers and street advertising is often prohibited by law in certain areas. This is a major disadvantage of this form of direct marketing as certain customer bases will be unreachable. If a marketer wishes to reach customers, for instance, in a high-traffic and wealthy area, this may be impossible using direct marketing of this kind.
6. Limited Reach – There is an inherently limited geographic reach to direct marketing involving fliers and street advertising. By using this form of direct marketing, you will be limited to consumers in a very specific distribution area and will have to depend on word of mouth for others.
Charles asks…
Does any after market company provide direct fuel injection for any of the small block v8 Chevrolet engines?
That probably means a highly modified head for the injector to fit in the head.
Jere answers:
I am unaware of any after market Direct Fuel Injection system or factory for that matter.
For others and the first answer, Direct is directly into the combusion chamber and is not normal fuel injection.
I really think it would be too limited and expensive for after market to make such a head.
Good Luck
Daniel asks…
What is Direct Response Agencies?
Jere answers:
Direct Response Agencies—one of the fastest growing areas in IMC is direct marketing where companies communicate with their customers through telemarketing, direct mail and other forms of direct-response advertising. Direct response agencies provide their clients a variety of services including data base development and management, direct mail, research, media services, and creative and production capabilities.
Richard asks…
What is Direct Response Agencies?
Jere answers:
Direct Response Agencies—one of the fastest growing areas in IMC is direct marketing where companies communicate with their customers through telemarketing, direct mail and other forms of direct-response advertising. Direct response agencies provide their clients a variety of services including data base development and management, direct mail, research, media services, and creative and production capabilities.
Paul asks…
What is Direct Response Agencies?
Jere answers:
Direct Response Agencies—one of the fastest growing areas in IMC is direct marketing where companies communicate with their customers through telemarketing, direct mail and other forms of direct-response advertising. Direct response agencies provide their clients a variety of services including data base development and management, direct mail, research, media services, and creative and production capabilities.
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