Your Questions About Direct Marketing Companies
Chris asks…
What is Direct Response Agencies?
Jere answers:
Direct Response Agencies—one of the fastest growing areas in IMC is direct marketing where companies communicate with their customers through telemarketing, direct mail and other forms of direct-response advertising. Direct response agencies provide their clients a variety of services including data base development and management, direct mail, research, media services, and creative and production capabilities
William asks…
What are some examples of a direct marketing company?
Straight from maker to consumer…..
Jere answers:
A company that sells from manufactuer to consumer. No wholesalers or retailers are involved.
Ken asks…
why would firms want to spend money + sponsor non-expenditure associated business rather than direct marketing?
basically why would business sponsor a company that has nothing to do with there product
e.g. dominos sponsors britians got talent
AIG sponsors Manchester united
Jere answers:
Direct marketing is one way to advertise. Public Relations is another. A company that supports something the public likes, like a successful t.v. Show or team may make the audience more likely to like a company or product associated with it as well. In order to market themselves effectively many companies do a a marketing mix of different techniques, such as direct marketing AND public relations and advertising, etc., rather than just using one method alone.
Sandy asks…
What is Direct Response Agencies?
Jere answers:
Direct Response Agencies—one of the fastest growing areas in IMC is direct marketing where companies communicate with their customers through telemarketing, direct mail and other forms of direct-response advertising. Direct response agencies provide their clients a variety of services including data base development and
Lizzie asks…
Marketing company questions?
So I applied for a job in a marketing agency.
I got the job offer and tomorrow is my “orientation.”
Basically they described that I will be going over what the company offers to customers and so on.
They also mentioned that it will be in class form.
I have to understand the company more by asking questions.
What questions do you think I can ask?
I know what they do and how they do it, but I was looking for more specific questions.
Here is a small company description:
Fake Marketing is a direct marketing agency that delivers flawlessly executed promotional programs and strategically designed sales campaigns.
They do ‘personal’ marketing by promoting products during events, in venues, and so on.
Questions would be appreciated!
Jere answers:
Try to think of questions that you might get from prospective customers, such as “What makes Fake Marketing better than the competition?”
This is also a good one: “Can you tell me why you like working here?” You’ll get some great info, and it shows that you have an interest in the company AND the people 🙂
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