Your Questions About Direct Marketing Companies
Carol asks…
Direct Sales & Marketing?
Commission Structure and Example for Affiliate or Referrals?
I am in sales with a telecommunication company that specializes in internet and phone service. I want to try to get set-up with apartments and market our products to their residents. I have heard that some companies offer commissions to the apartment managers. So, I am wanting to know how to structure this type of commission. And I would really like to see an example of a plan targeting apartments, so that I can do a comparison. Or… if you have any other way of doing this type of sale please explain it to me.
Jere answers:
That would be called a kickback. I’m not qualified to give legal advice, but if it were me I’d research the legality of that before even trying to figure out how to structure it. It only takes one goody two shoes apartment manager to turn your world upside down.
Assuming that there aren’t any legal issues I’d say do some research on what kind of commission others are paying in the areas you cover. Maybe look for events where you can network with apartment managers and other salespeople in your field. Does the company you work for or anyone there not have experience with this?
Michael asks…
Is direct marketing a Business-to- Customer channel?
Jere answers:
Though maybe not directly, certainly direct marketing (multi-level marketing) operates as a business to customer channel. The businesses, “Avon, Mary Kaye, Legal Shield, Amway, Ambit, ???” pay their consultants to recommend/sell their products or services. Rather then pay for billboards, TV ads, Radio ads, newspaper ads, etc these companies pay the person who recommends them to their friends/family. The friend or family member is a much stronger recommendation, and the new customer is likely to be more loyal.
As a representative of the company, a consultant interacts directly with a potential customer. Not that different then a waiter, receptionist, or some other company employee.
Jenny asks…
What is a good direct sell company for a guy? Like Avon but for guy…?
Hi! I am looking for a good direct sell company a guy could do. I was looking at Arbonne but their products seem incredibly high which would in my opinion cause a decrease in possible customers.
Jere answers:
I think the best direct selling company for a guy or a women, would be with the world’s largest direct selling telecommunications service provider. Donald Trump has endorsed this company and is heavily involved in this company as well. They have been featured in several magazine’s like USA today, Success, Fortune etc. A lot of different men involved in this company. Inc 500 rated them the 22nd fastest growing company. They market in products and services such as local and long distance telephone services, Internet, digital and video phone service (Donald Trump has the video phone on his desk on th TV show apprentice. They also market in Satellite TV, VOIP, as well as all major cellular phone providers like Verizon, T-Mobile, Sprint, AT&T, Altell, Nextel etc.
You basically save businesses and residential money on services that they’re already using, and help them on services that they don’t have but want, or offer services to new people, then everytime they pay their bills, you make a percentage every single month. That’s one way you make money in this industry. If you’d like more information on this company, Here’s a website to someone I know involved in this company. Www.tiffanyvague.acnrep.com. Her husband started it and put it in her name. If you have speakers, there’s video’s that you can watch and learn more about this company. Or you can contact Shaun or Tiffany direct at kaiden4@aol.com. I think there contact information is on the web site as well though.
Good Luck!
Laura asks…
businesses that use direct marketing?
what types of industries are more likely to use direct marketing
Jere answers:
I work for a company that is marketing for products and service we use everyday from internet service providers ,cell phone providers, nutritional products. And more, much more. This could be good info http://thefortunedvd.com and www.fhtmus.com/gelu
Steven asks…
what is network marketing?
i wanna know best companies and their activity fields.
Jere answers:
Multi-level marketing (MLM), (also called network marketing, direct selling and referral marketing, is a term that describes a marketing structure used by some companies as part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down-line of distributors and a hierarchy of multiple levels of compensation.
The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.
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