Your Questions About Direct Marketing Companies

Carol asks…

Do you operate a service company? What is your most successful method of advertising?

Direct mail
Word of mouth
TV / Radio
Newspaper
Flyers
Sandwich board – just kidding
What delivers the most bang for your marketing buck?

Jere answers:

Biggest Bang for the Buck is always TV. If you can afford the Advertising Company or TV Station Production costs.
Newspaper [in my opinion] is #2 if you know the market you want to reach. Remember not too many people read the paper today.
Radio as also market specific. Music for the young crowd? Talk radio for the older crowd?
Local flyers for a given radius works for a sale or special promotion. Direct mail is what usually ends up in the trash, unless your a Super Market.
Spend the 2 bucks for a Marketing Consultant see what crap he feeds you and then THINK THINK THINK HARD where you feel the best bang is for your business in Your Market area.
Word of Mouth costs nothing, except excellant service and time.

Sandy asks…

what is multi level marketing?

network marketing strategy

Jere answers:

Multi-level marketing (MLM), also known as Network Marketing, is a marketing strategy that compensates promoters of direct selling companies not only for product sales they personally generate, but also for the sales of others they introduced to the company. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.

Mark asks…

Can Obama really control the market?

True or false: The stock market has dropped as a direct result of President Barack Obama’s statements made during press conferences held in the past 2 months.

If possible, please provide links to sources that back up your claim.
Just “true” or “false”, please; you may show your work, but it’s not required. Thanks!
Scribbly – Thanks but no thanks, you’re a little young for me… and you try to get people to do your homework for you!

Jere answers:

He can control the market, in the sense, he can make it worse. The only way to make the market better is to leave it alone. Profits control the market. When shareholders think a company will make a profit, they invest.

As far as the market goes, Government is the problem to this crisis, not the solution.

Joseph asks…

what is a network marketing company and what can it do for a small start up business?

Jere answers:

Thomas,

Network Marketing is not necessarily a specific company. Network Marketing is a form of industry in itself and many companies use its structure in their business. I am in Network Marketing and have been for about 25 years.

Network Marketing, also known as MLM is a business structure that is used in the duplication of hours worked in a business.
It allows anyone from any walk of life the ability to start his/her own business while working in that business on a part-time basis if desired by recruiting and training other members into their business.

You are paid not only for your own performance but also on the performance of other members you recruit on a continual basis, thus causing residual income.

Please don’t confuse MLM or Network Marketing with the Pyramid Schemes out there as the pyramids are illegal and only make money for people who enter the business at the top of the “pyramid”. In MLM, there are no limits to the top positions in the company and is actually in the best interest of the company to move you to the top positions as quickly as possible.

Network Marketing is a $100 billion dollar industry worldwide and is one of the fastest growing trends in home based business. More than 10 million people in the US are involved in a Network Marketing business. It allows anyone, from any background or education to create a significant income in a business of one’s own.

Many Network Marketing Companies are Fortune 500 companies, traded publicly on the Stock Exchanges and many are held privately. Mary Kay Cosmetics; Tupperware; Jafra Cosmetics and Avon are just a few well known and well respected companies using a network marketing / direct sales business model.

•Network Marketing has been written about favorably by major publications such as Forbes, Fortune, Success, Fast Company, USA Today and the Wall Street Journal.

There are many MLM companies out there and not all of them have a good structure. If you take the time to do the research necessary, you will be able to determine if an MLM opportunity is right for you and if the company is legit.

If you need further help understanding this structure or would like more help in learning how to research these opportunities, feel free to visit the Hub page link in my YA profile. I have several pages that are helpful in understanding MLM, how to avoid those online scams and what affordability really means in an MLM business. They are not company specific so they do not promote my business or any other. It is useful information that can help anyone who would like to learn how this type of business works and how to look for the right opportunity.

I wish you all the best in whatever path you choose. Feel free to email me if you have any questions or if I can be of any further assistance to you.

Bonnie Ramsey

Jenny asks…

What differentiates direct competition from indirect for an advertising company? Example below.?

So lets say were selling advertising space that a lot more interactive then newspaper and magazine advertising. Would the newspaper companies be considered direct competition if they are targeting my exact target market? Or because our advertising medium is completely different, would they then be called indirect competitors?

Jere answers:

Think about it this way: what percentage % of market do you own? How it can be compared to the % of market share other company does? Basically, your direct competitors not necessary those who sell advertising space, but those who makes similar money on it. Say, American Express will not be your competitor, because it’s far beyond your reach. You have nothing to share. But a site of your streight and your vertical will be a competitor, for sure

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