Your Questions About Direct Marketing Solutions

Is your amount of personal freedom in direct proportion to how many choices you have?

And are your choices limited in some regards by how much money you have?
Would this mean that the wealthy are more free than the poor since they have more options in life?
Would this mean that the poor are imprisoning themselves into slavery to the rich with ignorance and squandering(not saving money)? Do the rich propagate this ignorance and squandering with poor public education and materialistic propaganda marketing? Is the solution to this better public education, fewer credit cards and predatory lending?

1. What have been the key success factors for Sony?

Sony Started as a radio repair shop, founded by Masuru Ikura and Akio Morita after Would War II. The company began its long history of producing compact consumer electronics in 1957, when it introduced the World’s first pocket-sized all-transistor radio. The company’s name, Sony, was taken from Sony, the Latin word for “sound” Sony went on to invest a series of transistor-based TVs and increasingly smaller audiocassette recorders. In 1979, the Sony Walkman introduced the World to a new, portable way of listening to music. Sony became a world leader in consumer electronics and was the first Japanese company to have its shares traded on the New York Stock Exchange.

In the late 1980s, Sony began expanding into media, purchasing a U.S. record company (CSB records for $22 billion in 1988). And a major Hollywood studio (Columbia Pictures for $4.9 billion in 1989). The purchases made Sony a major force in the entertainment industry.

The importance of marketing at Sony started with Akio Morita, who said that for a company to be successful, it must have three kinds of creativity: creativity to make inventions, creativity in planning and production, and creativity in marketing.

Creativity in marketing at Sony means not just cleaver ads, but deep insight into its customers. For example, Sony knows its playstation customers like to find clues and to decode things. So Sony’s ads for playstation 2, like “Signs,” feature a young man walking the streets of a city where he encounters various signs foreshadowing the events. Mannequins appear in a store window, arms outstretched, and point enigmatically to something that’s about to happen. “The lead character is almost in the midst of his own role-playing game. He needs to follows clues to save the heroine”, said Andrew House, Sony’s executive vice president of marketing. In the ads, “we were essentially trying to tap into a range of emotions that we think we deliver in the games – intrigue, forebonding, excitement, panic, relief and achievement at the end”.

Sony’s marketing also includes careful measurement of each campaign’s effectiveness. Foe example, Sony runs 30-second commercials for its Playstation as part of the previews in more than 1,800 theatres and on 8,000 movie screens. The ads appear before such films as “The Cat in the Hat”. Sony Computer Entertainment America has been running movie ads for six years.” Cinema advertising has been very effective for us”, said Amil Blaire, director of product marketing.” The reason why we have committed to cinema every year is the tremendous unaided recall shown by our own research and communicus – commissioned ad tracking”.

Another example of measurement is Sony’s GenY youth marketing efforts. “The online program promoting the NetMD ATRAC CD Walkman and Cybershot U30 ran July 1 through September 30, 2003, and we found that more than 70 percent static banners”, said Serge Del Grosso, Director of Media and Internet Strategy, Sony Electronics”.

In fact, Sony has even developed a direct–marketing solution which it sells to other companies who want to measure marketing effectiveness. The product, called eBridge[TM], allows marketers to use video, measure the effectiveness of the campaign, and gain insight into the target audience, all in one package.

Sony expects that the next big breakthrough will not come from a single new electronic device.Rather, Sony President Kunitake Ando says that the future lies in making a whole range of devices more usefully linking them in a networked home-entertainment system. The company believes that its clout in consumer electronics, combined with its media content, will allow it to steer that convergence in a way that suits it. Whether the future of convergence resides in TV’s or PC’s or devices , $62-billion Sony makes every one of them- with a strong brand name that gives them an extra push off retail shelves around the world.

1. What have been the key success factors for Sony?

2. What recommendations would you make to senior marketing executives going forward? What should they he sure to do with its marketing?

to which companies should a marketing campaign be directed to advertise a computer rental business?

Aside from computer rentals, this company also offers event technology services, Computer Network Sales, Service and Support along with the development of software solutions for the medical industry.

What should I name my small business marketing company?

I know you’ve had this one a million times, but I’m pretty impressed with this communities results. I guess many minds can come up with better solutions than one small (really small) brain.

I would like to start an online marketing business that focuses on small, struggling businesses that don’t understand the Internet and how to make it work for them. I do the office/marketing management for the family business and it was the same situation for them, so I designed their website and gave their online presence a kick in the butt. Now I want to do that for other small, mom and pop businesses in the area.

But it seems like every name I come up with, is taken. Small Fish Marketing Solutions: Helping the little fish grow in a big pond… TAKEN. Cornerstone Marketing… TAKEN. Click Factory, Revvup Marketing, Marketing Mechanic… TAKEN TAKEN TAKEN.

I wanted a creative name ever since I ran into Orange Soda: Marketing with a Fizz, and sunk down into my chair with envy. But now I don’t know. My target market won’t understand a name like that, so I’m thinking about going with something more direct and easily communicates how I can help them create a great online presence, grow their business, gain visibility, get website hits, track their customers, etc.

Any ideas?
I like what you came up with Nate, especially the Small Town Big Web one. I don’t know yet if that’s what I want to go with, but that’s definitely the type of name I’m looking for. If you think of anything else on those lines, please share. I was also thinking about Small Fish Big Hooks, but wonder if the owners of Small Fish Marketing or Little Fish Marketing can cause a fuss or not.

How to find the suitable Customer?

Dear All,

Thanks for your responses so far.

But please we would like to get from you ,Please Guide US

We have started a business dealing with Electronic Security Systems(including CCTV,Fire Alarm,Burglar ALarm Smoke Detection etc.).

Please help us how to find the suitable customers,to promote our Business.(through any means like,direct marketing,Internet etc)

As we are in Starting stage we require Experts Advice.

Kindly Suggest us with the best solutions.

Thanks in Advance
6 days ago (Tiebreaker)