PRC: USPS Presort Discount Too Generous

PRC: USPS Presort Rebate Too Generous

While Howard notes some Harte-Hanks customers pondering the shift to social networks and e-mail, direct-mail advertising remains among the very best methods of reaching the target audience. Consequently, Howard doesn'' t expect a reduced markdown for presorted mail to have a …
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Yorktel Fine-Tunes a New Photo

When Samantha Osowski left Panasonic last year to become director of marketing at Yorktel, a video conferencing companies, the first advertisement tagline she used in re-branding her brand-new employer was “Finest Hid.” She has actually considering that gone down that …
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Marketo Launches Customer Involvement Engine

“What [Marketo'' s Client Involvement Engine] basically does is provide marketing experts back their time. That'' s what online marketers require,” says Sanjay Dholakia, CMO of Marketo. “They require content to give to the best person at the correct time. To do that, it'' s …
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