Your Questions About Direct Marketing Strategies

Can you Pleeease critique my Cover Letter?.. Please…I need a job?

I am in search of a career in Public Relations or Client Service and maintenace…. Is this cover letter going to get me that job…. also if anyone live in the NYC or North Jersey area and can assist with getting me a job… Wow… I would greatly appreciate… here it is

I’m writing to express interest and apply for the XXXXXX position. After reviewing the requirements and qualifications, I’m confident that I can exceed company expectations as an employee.

My previous coursework at Fairleigh Dickinson University and vast experience in the retail industry has given me a tremendous foundation for the marketing and client relations fields. Through signage/marketing campaigns, market research, and client and employee resolution I have found reacting to client needs and wants appropriately is key when successfully executed. I’m also familiar with fulfilling sales goals and target objectives through my retail management and telephone marketing experience. Direct interaction with consumers and clients has equipped me to quickly and effectively resolve client issues and complaints. In addition, I’ve been fortunate to have had the experience of representing several of some of the most successful companies by means of field promotional marketing. These new innovative marketing strategies put me in direct contact with clients in order to promote new products and services as well as inform and sell potential clients. These crucial areas are where I have attained much knowledge in consumer/client habits as well as employer expectations. My quick and creative thinking, critical decision making and multi-tasking capabilities are just a few skills that clients and employers alike have come to appreciate. I’m a firm believer in accountability, strong work ethics, and client satisfaction.

I’ve provided my resume for your review. I look forward to the opportunity to meet with you to further discuss my background and desire to work for XXXXXX. Please feel free to contact me via phone (XXX*XXX*XXXX) or via email at DerickBusiness@yahoo.com
Thank you for your time and consideration.
Derick Robinson

B2B Marketing Project – I really don’t know where to start?

I am in a general marketing class and I have to do a B2B Marketing Project. Here is what the professor gave us:

The Task
An international power transformer manufacturing company is interested in entering the American market. The company is conducting a preliminary market survey for Power Distribution Transformers in the U.S. market. As a marketing manager, you have been given the responsibility to conduct the study using secondary sources. Based on your analysis the company will decide its next strategy. The company expects you to provide the following information. You must provide enough information in each section so that company can formulate its strategy. Each section must be reported separately. This is a typical B2B marketing project.

1.Demand and Market: Estimate the demand for power distribution transformers in the U.S. A starting point of this analysis could be to determine the NAICS product or industry category code (is NAICS 33531 too broad?) and then search for information on the web and other sources. Describe target market for power distribution transformers and estimate its size (number and money value) and growth. It is possible that you may be able to get a directory/list of the buying companies with addresses and contact information. If you get such information provide it in the Appendix.
2.Market Segmentation: The study may call for a segmentation of the market. Describe how you would segment the market. Define the characteristics of each segment. Possible bases for segmentation may be as follows: type of institution (e.g., residential, retail or industrial market), voltage, value, price, type of transformers (e.g., dry vs. liquid/oil), and usage. Explain how segmentation may help your company in strategy formulation. Be as specific as possible. Your segmentation may call for a possible positioning strategy for different types of transformers. If applicable suggest a positioning strategy.
3.Competition: The industry requires high level of investment because of the value and the size of the product. Competition may be oligopolistic in nature, i.e., only a few companies dominate the market. With globalization, it is changing and the industry is becoming perfectly competitive. Be as detailed as possible in explaining competition.
4.Marketing Mix: Determine the marketing mix for the company. Explain each of the four Ps. Discuss product design and attribute, pricing, promotion and distribution. If needed, suggest separate marketing mix for each segment identified. Your positioning strategy may require separate marketing mix for each segment. Since this is a B2B project the characteristics and the delivery of the mix could be different from the consumer market.
5.Marketing Environment: Explain how the environment affects the marketing of the product. Specifically, identify those forces and factors that may directly affect the demand or the marketing of the product. Consider economic, demographic, technological, legal/political and social/cultural factors affecting the industry. Discuss how each of them affects the market.

I have NO idea where to start, what to do, anything. PLEASE, if someone could help direct me in the right direction I would be grateful.

i need a tagline for my event&wedding business?

I’m taking a course in event and wedding planning, and my one project deals with marketing strategies – using taglines. My hypothetical business name is Events by A (my name is Ashley), and i need help coming up with a creative tagline, that is not directed specifically to weddings, but to all events. . .HELP!!!

How effective is the “Green” marketing strategy?

I am thinking about opening up a “Green” laundromat and am wondering how effective this will be as marketing strategy. I would use energy saving machines and possibly some kind of water recycling system. Do you think people would be interested?

What is the difference between Marketing strategy and Promotional Strategy?

I get confused with Marketing and Promotional Strategies, are they the same? or different?