Your Questions About Direct Marketing Definition

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Socialism refers to any one of various economic theories of economic organization advocating state or cooperative ownership and administration of the means of production and distribution of goods, and a society characterized by equal opportunities/means for all individuals with a more egalitarian method of compensation based on the full product of the laborer. Modern socialism originated in the late 19th-century intellectual and working class political movement that criticized the effects of industrialization and private ownership on society. Karl Marx posited that socialism would be achieved via class struggle and a proletarian revolution, and would be a transitional stage between capitalism and communism (a state involving the disappearance of class and therefore the state).

The utopian socialists, including Robert Owen, tried to found socialist factories and other structures within a capitalist society. Henri de Saint Simon, the first individual to coin the term socialism, was the original thinker who advocated technocracy and industrial planning. The first socialists predicted a world improved by harnessing technology and combining it with better social organization, and many contemporary socialists share this belief. Early socialist thinkers tended to favor an authentic meritocracy combined with rational social planning, while many modern socialists have a more egalitarian approach.

Socialists mainly share the belief that capitalism unfairly concentrates power and wealth among a small segment of society that controls capital, creates an unequal society, and does not provide equal opportunities for everyone in society. Therefore socialists advocate the creation of a society in which wealth and power are distributed more evenly based on the amount of work expended in production, although there is considerable disagreement among socialists over how and to what extent this could be achieved.

Socialism is not a concrete philosophy of fixed doctrine and program; its branches advocate a degree of social interventionism and economic rationalization, sometimes opposing each other. Another dividing feature of the socialist movement is the split between reformists and the revolutionaries on how a socialist economy should be established. Some socialists advocate complete nationalization of the means of production, distribution, and exchange; others advocate state control of capital within the framework of a market economy. Socialists inspired by the Soviet model of economic development have advocated the creation of centrally planned economies directed by a state that owns all the means of production. Others, including Yugoslavian, Hungarian, German and Chinese Communists in the 1970s and 1980s, instituted various forms of market socialism, combining co-operative and state ownership models with the free market exchange and free price system (but not free prices for the means of production).

Social democrats propose selective nationalization of key national industries in mixed economies, with private ownership of property and of profit-making business. Social democrats also promote tax-funded welfare programs and regulation of markets. Many social democrats, particularly in European welfare states, refer to themselves as “socialists”, introducing a degree of ambiguity to the understanding of what the term means.

Libertarian socialism (including social anarchism and libertarian Marxism) rejects state control and ownership of the economy altogether and advocates direct collective ownership of the means of production via co-operative workers’ councils and workplace democracy.
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Services marketing is marketing based on relationship and value. It may be used to market a service or a product.

Marketing a service-base business is different from marketing a product-base business.

There are several major differences, including:

The buyer purchases are intangible
The service may be based on the reputation of a single person
It’s more difficult to compare the quality of similar services
The buyer cannot return the service
Service Marketing mix adds 3 more p’s, i.e. People, physical environment, process[1]service and follow-through are keys to a successful venture. The major difference in the education of services marketing versus regular marketing is that instead of the traditional “4 P’s,” Product, Price, Place, Promotion, there are three additional “P’s” consisting of People, Physical evidence, and Process. Service marketing also includes the servicescape referring to but not limited to the aesthetic appearance of the business from the outside, the inside, and the general appearance of the employees themselves. Service Marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economies.
What is marketing? Marketing is the flow of goods and services from the producer to consumer. It based on relationship and value. In common parlance it is the distribution and sale of goods and services. Marketing can be differentiated as:

Marketing of products
Marketing of services.
Marketing includes the services of all those indulged may it be then the wholesaler retailer, Warehouse keeper, transport etc. In this modern age of competition marketing of a product or service plays a key role. It is estimated that almost 50% of the price paid for a commodity goes to the marketing of the product in US. Marketing is now said to be a term which has no particular definition as the definitions change everyday.

“Managing the evidence” refers to the act of informing customers that the service encounter has been performed successfully. It is best done in subtle ways like providing examples or descriptions of good and poor service that can be used as a basis of comparison. The underlying rationale is that a customer might not appreciate the full worth of the service if they do not have a good benchmark for comparisons.

However, it is worth remembering that many of the concepts, as well as many of the specific techniques, will work equally well whether they are directed at products or services. In particular, developing a marketing strategy is much the same for products and services, in that it involves selecting target markets and formulating a marketing mix. Thus, Theodore Levitt suggested that “instead of talking of ‘goods’ and of ‘services’, it is better to talk of ‘tangibles’ and ‘intangibles'”[2]. Levitt also went on to suggest that marketing a physical product is often more concerned with intangible aspects (frequently the `product service’ elements of the total package) than with its physical properties. Charles Revson made a famous comment regarding the business of Revlon Inc.: `In the factory we make cosmetics. In the store we sell hope.’ Arguably, service industry marketing merely approaches the problems from the opposite end of the same spectrum[3].

[edit] References
peter, S. And Rada, J. (1988) “Servicitization of business: Adding value by adding services”, European Management Journalof, vol. 6, no. 4, 1988.Shamoon Malik
^ Bitner, J. En Booms, B. “Marketing strategies and organizational structures for service firms”, in Donnelly, J. En George, W. (1981) “Marketing of services”, American Marketing Association, Chicago
^ Levitt, T. (1981) “Managing intangible products and product intangibles”, Harvard Business Review, May-June, 1981, pp.94-102
^ http://futureobservatory.dyndns.org/9430.htm

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Introduction (to your campaign–description)
Overview of Project
Marketing Plan
Objectives
Additional steps based on results
Follow up campaign plan (if successful)

*your definition of “successful” should be in your objectives–what you will consider success after implementing your plan

Jere answers:

Hi
You have asked a simple question which has a complex answer
I am going to provide you with information that will expand your wisdom and knowledge regaurding
What exactly is marketing?
Please read the intro then follow the blue link to source page and sub pages

bestwishes
please remember to vote for best answer
bajaricky@yahoo.com if you need

What is Marketing

Marketing is a four step process that begins with analyzing and defining a qualified universe of potential users or buyers.

After this first phase in the marketing process, a true marketing effort succeeds in capturing the attention of the intended buyers within the targeted universe.

Third, systematic effort must be put into getting the prospects to accept the concepts or propositions offered via the marketing effort.

Finally, with all three of the previous steps achieved, the marketer must convert the prospective buyer into an actual buyer by getting them to take the desired action (purchase, rent, call, download, subscribe, refer, sell, follow the law, become a member, etc.).”

http://www.briannorris.com/whatismarketing.html

Guide to College Majors in Marketing

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
–David M. OgilvyWhat is Marketing?
The common perception of marketing is that it’s purely the promotional efforts that go into selling a product. 40 years ago, the American Marketing Association defined marketing as “the performance of business activities that direct the flow of goods and services from producer to consumer or user.” The current definition, however, encapsulates an organized behavior system which generates an output of value to consumers

http://www.worldwidelearn.com/online-education-guide/business/marketing-major.htm?s=ypi

Jere answers:

Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which in turn maximizes their cost effectiveness.