Your Questions About Direct Marketing
Laura asks…
What would you say are the strong and weak points of catalogs, tv commercials and text messaging?
Direct Marketing is the thing of the century.
Jere answers:
I think you are right.
Steven asks…
I am looking to hire a Marketing Emplolyee and need help on what the hourly rate would be.?
This person will work a couple hours, (4-5hr) a week, going to physician offices to direct market a medical billing company. They will obviously be compensated for their time hourly and a bonus if a client is secured. What are the pay perimeters i should follow. Any advice is greatly appreciated.
Jere answers:
$10 p/hr plus mileage and any bonus you choose based on sales.
Mary asks…
What is the best way to pinpoint your market segment in launching a group of products?
I often see entrepreneurs who have great products but have not directed marketing efforts at appropriate market segments.
Jere answers:
Peggy Lou, it does my heart good to read your question! So many entrepreneurs fall in love with the idea of creating a business — with the marketing or the manufacturing. It’s fun to watch stuff roll off the assembly line or to make the packaging as cute as can be. And I’m not saying those elements aren’t important. But going forward without knowing the market thoroughly is business suicide.
The patient, smart entrepreneur takes the time to walk through each step of basic research: analyzing such pieces as potential market size, competitors, location, etc. Through interviews or focus groups (formal or informal). You’ll want to make realistic assessments of how many potential customers might be willing to try your product or service immediately, and how you might expand from the core group. SCORE, the organization of retired entrepreneurs, has pulled together a great two-part series to start the process here: http://www.score.org/new_biz_idea_part1.html.
And Entrepreneur magazine has its version here: http://www.entrepreneur.com/startingabusiness/businessideas/evaluatingyouridea/article70518.html
Hopefully, that kind of research will help you move forward smartly with your idea. But it also may lead you to a different conclusion: Yes, that there actually isn’t a viable business here. While that might be a tough call, it sure is cheaper to learn that in the market research phase than further down the road.
Ken asks…
what would be a good places to advertise clothing for collage students?
i need to do a lil direct marketing but im not sure where to advertise to collage students.
Jere answers:
One of the most targeted places to reach college students is facebook.com. In fact, if are a college alumni and you get a Facebook account, you can typically buy 10,000 ad impressions for $5 – $20:
http://www.facebook.com
I think any normal advertiser can buy 2500 impressions for around $5 without setting up a Facebook account.
Visit the website and go to the advertiser link to see what program would be best for you. I am confident that you can target specific colleges with any of your Facebook advertisements.
I hope this helps!
Sincerely,
James
Internet Marketing Professional
http://www.loyaltylm.com
Mandy asks…
how to start a classified website and be successful?
I am starting a classified website and need some ideas to promote this new site. It will service the Colorado area and my main weapon of advertising will be online with some direct marketing. Please help me think out of the box! What incentives can offer people to start posting ads on my site when I first launch it? Thank you very much for your help.
No spam please. I will just ignore all the spam. I looking for real answers.
Jere answers:
Well first make sure that your website has a lot of traffic. There are many 100% free ways to do this, my favorite way is to go here- http://www.hits2u.com/?679278.
And your second question is a bit difficult- how about when they post an add, they get put into a drawing for something?? I mean I guess it depends on how much money you are willing to lose…..
I hope this helped atleast a little bit!
Good luck.
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