How to Optimize Your B2B Email Campaigns

 

A Return On Investment of 4000% is very impressive, but this article shows how one company saved business overhead expenses by using email.

How to Optimize Your B2B Email Campaigns

ClickZ

"The efforts generated an ROI of almost 4000 percent and won a plethora of awards from the digital and direct marketing communities. Use email to save money not just make it. We all know email is a revenue workhorse – in the business to consumer (B2C) …"
http://www.clickz.com/clickz/column/2189925/how-to-optimize-your-b2b-email-campaigns

The money is "in the list" for both the online and offline business.

 
 

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