Successful Email Marketing – Rule #2 – Remember That Less Is …
Keep the email message short and sweet. Too many choices and words can confuse the recipient and they just click away.
Successful Email Marketing – Rule #2 – Remember That Less Is …
"Email marketing campaigns are best kept short and to the point. You should try to keep any scrolling to a minimum and, through the use of clear calls to action."
http://www.business2community.com/online-marketing/successful-email-marketing-rule-2-remember-that-less-is-definitely-more-0199648
Grab the attention of the recipient and have a call of action, like clicking the URL to your website.