Tips & Tricks For Running A/B Tests On Your Email Campaigns
Split-testing email copy is the best way to fine-tune a well-thought through email marketing campaign. You have already, hopefully, identified your target market for the email, you have already figured an anticipated conversion rate based on the market you are in and now you're sending out the email. How do you know if the copy you've produced hits the mark or not? Why did you choose what you did over other seemingly equal choices. Split testing is a very scientific way to do this. Find out more in this article.
Categories: Business Online Tags: email, split testing