Tips & Tricks For Running A/B Tests On Your Email Campaigns
Split-testing email copy is the best way to fine-tune a well-thought through email marketing campaign. You have already, hopefully, identified your target market for the email, you have already figured an anticipated conversion rate based on the market you are in and now you’re sending out the email. How do you know if the copy you’ve produced hits the mark or not? Why did you choose what you did over other seemingly equal choices.
NOTE: Take a look at this report on Harnessing the Power of Email Marketing to Grow Your Business to see how you can increase your bottom line using email marketing properly.
Split testing is a very scientific way to do this.
Find out more in this article from TopRank.
Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance.
Email open rates can vary depending on the target industry and even the job function of the prospects. Testing to improve email marketing performance is essential, but determining which variables have the largest impact on the overall effectiveness of an email campaign can seem overwhelming.
However, a process driven approach to identifying success factors that lead to increased conversions will set your company up for success both short term, and long term.
One way of improving your email marketing process involves testing: A/B or multivariate testing, to assess which tactics lead to the desired outcomes such as click throughs and conversions.
What is A/B & Multivariate Testing?
Put simply, A/B testing involves sending out different versions of any email campaign to segments of your existing customer or subscriber list. Typically A/B testing includes changing only one element at a time, whereas multivariate testing includes multiple elements. There are many variables to consider when running an email test so it is best to pick a maximum 3-4 items to test for each campaign. If you are unsure about which variables to test please reference the list below for guidance.
What Can Be Tested?
As mentioned you don’t want to get carried away with testing too many variables at…
Finish the article here: http://www.toprankblog.com/2012/05/convert-more-customers-a-b-email-tests/