Your Questions About Direct Marketing
Lisa asks…
direct marketing?
marketing is a vast field wherein we have direct marketing,indirect marketing (etc).i wish to gain some knowledge on direct marketing.
Jere answers:
Direct marketing means personalized not broadcast. Examples could be mail, flyers, email, etc. They are intended to communicate one on one.
Direct marketing works best when you know your target audience is, then have a great list with that target on it, then a great offer. Creative is important – but if you don’t have the first 3, you are throwing money away.
George asks…
Direct Marketing?
Do u think a company can push its sales more by direct marketing method. Do you think it is more effective way of marketing over other methods.
Jere answers:
Different types of marketing are appropriate at different stages of the buying process. A company should design their marketing mix accordingly. There are situations where direct marketing isn’t appropriate or effective but many companies rely on direct marketing to generate qualified sales leads. In many cases, a company can generate $20-$50 in directly measurable sales for every $1 spent on direct marketing. With that kind of ROI, direct marketing is an integral part of many marketing plans.
Paul asks…
What are some great sites to sell direct marketing consumer lists to businesses quickly?
I have some direct marketing lists that I want to sell. They are generalized, regional specific lists (mostly customers based in Florida) and I want to try to sell them to people looking to expand their businesses, either those located in Florida or trying to build a base in Florida.
I am selling them cheaper than the going rate because I am just getting started. And while I know a lot of people sell to bigger direct marketing companies, I don’t really want to go that route right now.
Any suggestions? High traffic/high response sites preferred.
Jere answers:
Try Craigslist
Carol asks…
How to create Direct Marketing Database with low budget, during economical crisis?
Small businesses, independent businessman or even you are a big company but with a low marketing budget, how to you create direct marketing database to earn new clients?
Jere answers:
Scour the phone book and websites. No cost except your time
Richard asks…
What are some good books/resources to learn direct response marketing?
I am a 3rd year business student and have realized that I need to learn more about marketing than just the average college degree will give me. How can I learn direct marketing without having to take slow, menial college courses on it?
Jere answers:
Here are some great books for you,
Unlimited Selling Power by Donald Moine
Anything by Dan Kennedy
Anything by Jay Abraham
Four Hour Work Week by Tim Ferriss
Best of luck to you
Powered by Yahoo! Answers