Your Questions About Direct Marketing
Betty asks…
What are the usual direct marketing activities of bank?
Hi, What are the usual direct marketing activities of banks?
Can you give examples of Citibank DM activities please?
Better if its in Philippine setting. thank you!
Jere answers:
These are the usual direct marketing activities of a bank:
1. Get new customers through direct mail, outward bound telemarketing, couponed print ads, direct response TV and radio.
2. Keep old customers happy. Direct mail, outward bound telemarketing, envelope stuffers with statements, paid checks
3. Resell and ujpsell old customers. (Get them to try new services) Direct mail, outward bound telemarketing, envelope stuffers with statements, paid checks
4. Sell bank-related services (mortgage loans, credit cards, loans, safe deposit boxes, foreign banking). Direct mail, couponed print ads, TV and radio
5. Crisis management (bank default, run on bank, rumors). Email, radio, outward bound phone, direct mail
6. New branch opening (email, direct mail, direct rsponse ads, TV and radio, outward bound telemarketing
One useful source of free direct marketing ideas you might want to look at is: www.word-jobber.blogspot.com
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Ken asks…
Are you ready for direct marketing of Obama Care to hit the airwaves?
Starting next week ABC will devote several of it’s daily programs to the direct marketing of Obama Care direct from the White House to you. Guess it’s been so successful for drug companies Obama expects you’ll buy his care too.
Jere answers:
YEP.Government run media at it finest.No way for any one to respond, ask different questions no other ideas allowed.
Robert asks…
Which is the first company to deploy direct marketing strategy?
Which is the first company or organization which has taken the initiative to deploy Direct Marketing.
Jere answers:
The salvation army took it into the streets a long time before columbia record club or american express but with the invent of the Guttenberg printing press England began seeing ads around the latter 1500’s. During the late1600’s in fact, William Penn put out postal cards for people to take an interest in moving to Pennsylvania here in America. But I am sticking with the Salvation Army ringing thier bells asking for change since the great depression.
Steven asks…
What best ideas are for direct marketing , any ideas which direct marketing tools? to use ?
when using these direct marketing tools , how these methods could help the company ?
Jere answers:
Start your own community/niche newspaper that is appropriate for you. If you do it right, you can even make a profit on the newspaper and at the same time advertise, build name recognition, and establish yourself as an expert in a particular field.
Sell ad space in the newspaper to other non-competing businesses and you can pay for the newspaper and possibly make a profit as well. Distribute to the local community in restaurants, Dr’s offices, libraries, schools, etc. Make sure you have good content and articles that appeal, inform, and help.
I do this for a local church and it has done wonders. I found a lot of helpful information and even pricing at http://www.makemynewspaper.com. A newspaper from this company can be less expensive than a flyer!
It is one of the best direct marketing ideas I have stumbled upon in recent years.
Hope this helps!
Lizzie asks…
Is working for a direct marketing company basically just sales and telemarketing?
I need to know because I really do not want to be a salesman and I do not want to waste my time on an interview if sales is basically all I will be doing as an entry level person in a sales and marketing firm who uses direct marketing.
Jere answers:
Most likley
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