Your Questions About Direct Marketing
Charles asks…
How can I forecast advertising sales for a new ezine?
I am working on an ezine project that will allow distributors direct marketing access to resellers in a social setting. I need to forecast advertising sales in order to judge the project’s profitability. I am looking for the advertising rates for industry specific websites or how much a distributor might pay to advertise on such a site.
Jere answers:
Distributors will not pay advertising fees – retailers and brands will. Distributors are the middle guys with no margin.
Paul asks…
Is location the most important factor in opening a fast food business?
How important is a good location when opening up a sandwich shop. Isn’t direct marketing just as good in bringing in customers with a good direct mail advertisement, or a good newspaper advertisement?
Jere answers:
Chick the web
http://www.orbitbusinessloans.com/
http://www.orbitmerchantsolutions.com/
Maria asks…
Is there a good software programme where I can create advertisements (in a leaflet form)?
I need to create an advertisement in the form of a small pamphlet for direct marketing. I want to create the design in the program and then print it off later. Can someone please help?
Jere answers:
Adobe InDesign is the best. If you’re a student you get discount off the software if you don’t already have it. You can get PC or Mac versions depending on what you have in the way of a computer.
Mark asks…
How to start a blog. Kindly suggest books on the subject?
I am a business man dealing in direct marketing. I need to start a blog for my business purposes. For this I hope I do not have to have an exclusive web site. Kindly advise about books where the fundamentals are explained.
Jere answers:
“Blogging” for dummies
“Publish and Prosper: Blogging for your Business”
These books should be enough reading material. Though there is one other book I found recently. I haven’t read it but if you want you can buy it.
“ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income”
Sharon asks…
I am starting a business and i was wondering if i should pass out my business card and flyers to get business?
is this form of direct marketing effective? like going to the mall on a friday and saturday and passing out over 1500 business cards?
Jere answers:
It is direct marketing, and when done right its HIGHLY effective.
90 % of the 3 million$/yr I do in annual sales is sold by direct marketing….
Powered by Yahoo! Answers