Your Questions About Direct Marketing Association

Jere answers:

The Mail Preference Service division of the Direct Marketing Association (known as DMA) compiles a list of people who do not want junk mail. This list is provided to any company who requests it, usually magazines.

Write Mail Preference Service and request your name, address, and phone number be deleted from all mailing and marketing lists. Provide them with three spellings or variations of your name, as well as with any other names at your address (including previous occupants). They will retain your information for five years. At that time you should write again. Be sure to write when you move. Send your name and address. Be sure to sign and date your letter.

Mail Preference Service
c/o Direct Marketing Association
PO Box 9008
Farmingdale, NY 11735-9008
212.768-7277

Jere answers:

Of course, in this day and age, it is hard to know who to trust. But, if you are willing to trust government (at least on something like this), check out the government link regarding this stuff:
http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt063.shtm

Not only do they provide links on whom to contact to stop junk mail, email, etc., but there is a bunch of stuff onthe bottom to complain if something bad happens. A little bit of extra protection.

Jere answers:

Dear Party,

Here’s my answer.

1. Direct marketing is continuing to become more ________ oriented.
> online (email + web)

2. Which of the following is NOT a reason that direct-mail marketing drives approximately one third of all U.S. Direct marketing sales?
A. Less expensive than TV and magazine ads
> b. High target market selectivity
c. Ability to be personalized
d. Measurable results
e. Flexibility

3. What characteristic of niche sites makes the medium MOST appealing to marketers?
> Responsiveness, because segmentation drives better results, significantly, but needs more work from marketers

4. Neal Murphy sells his company’s unique gift items on television programs broadcast on a channel that is entirely dedicated to selling goods and services. Neal is using ________.
> home shopping channel marketing

5. ABC Company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments. This marketer falls under which online marketing domain
> business-to-consumers (B2C)

6. Which of the following is a factor that is likely to push a company to decide NOT to enter international markets?
A. The company’s home market is stagnant.
> b. The company would have to redesign its products.
C. The company needs to counterattack international competitors in their home markets.
D. Foreign markets present higher profit opportunities.
E. Global competitors have offered similar products at lower prices.

RATIONALE: b) The company would have to redesign its products. Because it’s a cost (that could be significant) that the company has to pay upfront to enter the market. A) and d) are favorable reasons to enter international market. C) could be perceived as an hindrance to enter other national markets, but of a lesser extent because the company in its own country is probably already competing with those competitors, so doing the same outside its national market doesn’t really make any difference. E) is an stronger hindrance to entering other national markets, but not as much because products can be sold at slightly higher price since there’s always a place for better quality products. Anyways, the company will still have the choice to adjust its prices to match competition.

7. Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?
A) political stability
b) population density
c) education
d) income distribution
> e) consumer lifestyles, beliefs, and values

RATIONALE: e) consumer lifestyles, beliefs, and values. First because this one is driven by or includes all the other factors. Second, it’s the highest factor in the socialcultural scale.

8. An international company that takes a(n) ________ view takes into account the entire global supply chain and marketing channel, forging an effective global value delivery network.
> 360-degree view

9. Coca-Cola markets internationally by ________ bottlers around the world for a fee or royalty and then supplying them with the syrups needed to produce Coke products
> charging

10. To maximize the toothpaste market in China, Crest needs to convince more of the Chinese population to brush their teeth. Which of the following would Crest be most likely to use to accomplish this?
> (forgot to provide alternatives)

11. A long-standing charge against intermediaries is that they mark up prices beyond the ________.
> reasonable, acceptable

12. Large marketing companies can use patents and heavy promotion spending to ________.
> outshadow competitors and hamper new players from entering the market.

13. Environmentalists assert that the marketing system’s goal should be to maximize ________.
> consciousness

14. Companies emphasizing ________ are developing “green marketing” programs that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls.
> sustainability

15. The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT which one?
A. Honesty
b. Fairness
> c. Citizenship
d. Competitiveness
e. Responsibility

—Pascal Perry
Online Findability and SEO Strategist

Jere answers:

I’m having the same issue. I hate getting those darn flyers on my door. My only idea is to leave a sign saying “NO MORE FLYERS or I’m going to burn your damn business down!!!” Too harsh?

Jere answers:

Check to see if your state has an opt-out list for consumers. Ours does (Kentucky). It’s wonderful not to be interrupted by a marketer while I make dinner.