Your Questions About Direct Marketing Association

Jere answers:

Dear Party,

Such a question should be better submitted in the section Homework Help at http://answers.yahoo.com/dir/index;_ylt=AglsDmYMBJ9YtO.MVRXAm0UjzKIX;_ylv=3?sid=396545134

Anyways, you’re forgiven because here’s my answer to it.

1. Direct marketing is continuing to become more ________ oriented.
> online (email + web)

2. Which of the following is NOT a reason that direct-mail marketing drives approximately one third of all U.S. Direct marketing sales?
A. Less expensive than TV and magazine ads
> b. High target market selectivity
c. Ability to be personalized
d. Measurable results
e. Flexibility

3. What characteristic of niche sites makes the medium MOST appealing to marketers?
> Responsiveness, because segmentation drives better results, significantly, but needs more work from marketers

4. Neal Murphy sells his company’s unique gift items on television programs broadcast on a channel that is entirely dedicated to selling goods and services. Neal is using ________.
> home shopping channel marketing

5. ABC Company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments. This marketer falls under which online marketing domain
> business-to-consumers (B2C)

6. Which of the following is a factor that is likely to push a company to decide NOT to enter international markets?
A. The company’s home market is stagnant.
> b. The company would have to redesign its products.
C. The company needs to counterattack international competitors in their home markets.
D. Foreign markets present higher profit opportunities.
E. Global competitors have offered similar products at lower prices.

RATIONALE: b) The company would have to redesign its products. Because it’s a cost (that could be significant) that the company has to pay upfront to enter the market. A) and d) are favorable reasons to enter international market. C) could be perceived as an hindrance to enter other national markets, but of a lesser extent because the company in its own country is probably already competing with those competitors, so doing the same outside its national market doesn’t really make any difference. E) is an stronger hindrance to entering other national markets, but not as much because products can be sold at slightly higher price since there’s always a place for better quality products. Anyways, the company will still have the choice to adjust its prices to match competition.

7. Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?
A) political stability
b) population density
c) education
d) income distribution
> e) consumer lifestyles, beliefs, and values

RATIONALE: e) consumer lifestyles, beliefs, and values. First because this one is driven by or includes all the other factors. Second, it’s the highest factor in the socialcultural scale.

8. An international company that takes a(n) ________ view takes into account the entire global supply chain and marketing channel, forging an effective global value delivery network.
> 360-degree view

9. Coca-Cola markets internationally by ________ bottlers around the world for a fee or royalty and then supplying them with the syrups needed to produce Coke products
> charging

10. To maximize the toothpaste market in China, Crest needs to convince more of the Chinese population to brush their teeth. Which of the following would Crest be most likely to use to accomplish this?
> (forgot to provide alternatives)

11. A long-standing charge against intermediaries is that they mark up prices beyond the ________.
> reasonable, acceptable

12. Large marketing companies can use patents and heavy promotion spending to ________.
> outshadow competitors and hamper new players from entering the market.

13. Environmentalists assert that the marketing system’s goal should be to maximize ________.
> consciousness

14. Companies emphasizing ________ are developing “green marketing” programs that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls.
> sustainability

15. The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT which one?
A. Honesty
b. Fairness
> c. Citizenship
d. Competitiveness
e. Responsibility

—Pascal Perry
Online Findability and SEO Strategist

Jere answers:

“Sara asked mom to write to the Mail Preference Service, Direct Marketing Association to ask that our names not be sold to mailing-list companies.”

“When we do waste products, inventing new ways to use them becomes a challenge in creative thinking; one of the ideas was mine.”
or
I had a creative idea about how to use waste products. ( keep it simple)

Jere answers:

Hi, perhaps you can try Google adwords to market your service/product.

Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.

You can get a 5 detail pages information about Google adwords at :

http://www.adcenter.net.cn/google-adwords-1.html

Good Luck && Best Wishes!

Jere answers:

I’ve been an online networker at a business networking site for just over four years now (www.ryze.com) and I get about half of my business clients through that one site. But don’t be fooled. It’s not like you throw up a MySpace page and suddenly you’re swamped with sales. There’s a lot more to it than that.

Political candidates who use social networking sites? Remember that they are doing all kinds of things offline to drive traffic online to their page, network, blog whatever. The fact that there was a Democratic presidential debate through YouTube is a very good sign that this way of getting exposure is for real. But it wasn’t YouTube alone – it was YouTube in concert with CNN that brought it tons of attention. Online strategies work better when they are dovetailed with offline strategies.

If you are just trying to use online strategies because you’re trying to do it all on a shoestring budget you should also be doing things like article marketing, affiliate programs and more. Oh, and you need to be building relationships with people who will come to trust you over time and then MAYBE they’ll do business with you. It works – but it’s not instant.

The way I get clients is that people get to know me at my online network I’ve had for over three years and I’ve worked very hard to build a sterling reputation and about 2,000 members. Once in awhile someone asks me about my services and I refer her to my site. The site contains a lot of information about what working with me is like and ends with a questionnaire in which they are told that if they answer I will connect with them by email to schedule a one on one phone or skype meeting to answer their questions, tell them my rates, etc. I’m very clear about that.

So, I don’t get a lot of leads – but usually by the time I do get leads they are pretty well qualified due to the way that I’ve written the copy on my site to draw in people who are more likely to be serious about working with me and filter out those who are not.

All the best,

Denise Michaels
Author, “Testosterone-Free Marketing”
http://www.MentoringwithDenise.com

Jere answers:

Bruce es un ex miembro de la Junta de Directores de la Direct Marketing Association de Washington, y actualmente se desempeña como miembro del Comité Ejecutivo de la Fundación Libertad de Expresión, una asociación que defiende los derechos de las organizaciones sin fines de lucro a través de medidas legislativas y jurídicas.

Además de sus responsabilidades profesionales, Bruce sirve como un administrador de Joe Gibbs “Juventud Para Mañana Fundación Vida Nueva, como miembro del consejo de la charis Instituto y como Vice President del Tiempo de Gracia ministerio. También sirvió cuatro términos en la Junta de Regentes de la Universidad Luterana de Wisconsin. Él ha servido como Presidente de la Palabra de Dios a las Naciones Sociedad Bíblica. Bruce en 1994 dio comienzo en la dirección Luterana de Wisconsin College y recibió el 1994 Pro Gloria Dei premio en la ceremonia de apertura. En 2000 recibió el premio de la Juventud Nehemías para el mañana.

Un graduado de la Universidad de Missouri, y un veterano, Bruce Kathi y su esposa tienen dos hijos, Elizabeth y Matthew.