Your Questions About Direct Marketing Definition

Jere answers:

Currently Dish Network offers 30 Channels in High Definition in addition to local market networks in High Definition (ABC, CBS, NBC, Fox, and PBS). . Dish Network bought the VOOM High Definition satellites / programming which provide them with more High Definition programming than anyone.

DirecTV offers just 9 Channels in High Definition in addition to local market networks in High Definition (ABC, CBS, NBC, Fox, and PBS).

DirecTV will eventually add more satellites for High Definition – sometime in 2008

DirecTV and Dish Network non-DVR (Digital Video Recorder) receivers are equal.

DirecTV’s DVR’s are garbage.

I couldn’t live without a DVR – the Dish Network High Definition DVR is excellent.

The best DVR’s are made by TiVo. TiVo announced at CES they will offer an HD DirecTivo (DirecTV TiVo).

If the HD DirecTivo were available now that should strongly influence your decision.

Picture quality is a matter of bandwidth. Not every High Definition channel receives the same bandwidth. The more Bandwidth allocated – the better. The Pay-Per-View Channels get the most, followed by Showtime, HBO, etc. Only the best Displays can differentiate picture quality difference – currently Dish Network has far more bandwidth capability – but unlikely to be noticeable.

Dish Network was the logical choice for me.

Good Luck

Jere answers:

Marketing Communications
All strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used.

Marketing communications (or marcom) consists of the messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, public relations, sales, and sales promotion are termed marketing communicators, marketing communications managers, or more briefly as marcom managers.

Traditionally, marketing communications practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization. Many trends in business can be attributed to marketing communications; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions. In branding, opportunities to contact stakeholders are called brand touchpoints (or points of contact.) Marketing communications is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touchpoints.

Integrated Marketing Communications is accepted as a goal of a marketing communications strategy.

Jere answers:

MARKETING is “The performance of business activities that direct the flow of goods and services from producer to consumer or user”
That is the text book definition of marketing

Jere answers:

E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms e-Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

By such a definition, e-marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

The benefits of e-Marketing over traditional marketing
Reach
The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, e-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

Scope
Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. E-Marketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.

Interactivity
Whereas traditional marketing is largely about getting a brand’s message out there, e-Marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.

Immediacy
Internet marketing is able to, in ways never before imagined, provide an immediate impact.

Imagine you’re reading your favorite magazine. You see a double-page advert for some new product or service, maybe BMW’s latest luxury sedan or Apple’s latest iPod offering. With this kind of traditional media, it’s not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.

With e-Marketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.

By closing the gap between providing information and eliciting a consumer reaction, the consumer’s buying cycle is speed up and advertising spend can go much further in creating immediate leads.

Jere answers:

Actually, there are many ways to define MARKETING…. In Russia we have 3 main points of view: 1 Marketing as concept of activity at the market,including set of sales methods, choosing channels for movement of goods, giving a boost to demand etc.. 2 Marketing as concept of business management, including set of methods to create the new product, produce that product and sale it. 3 Marketing as a philosophy of business, directed to satisfy consumer’s needs through exchange.