Your Questions About Direct Marketing News
Nancy asks…
Did you hear about the Fidelity information breach?
It seems like the Fidelity information breach (an employee stole 2.3 million customer’s records and sold them to a direct marketing company) wasn’t well covered in the news– did you hear about it? From where?
Jere answers:
I haven’t seen anything. But these are so common now that people hardly pay attention any more.
Lizzie asks…
Please, what is it meant by “during news” in this context?
———————
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Jere answers:
Maybe ask in Financial or Business or similar, it must be a specialist use of the word ‘news’. I hazard a guess by speculating that in the context ‘during news’ means during a time when a lot of things are happening in the world that might affect financial markets – but that’s only a guess.
David asks…
Jobs, jobs, everywhere? Maybe not in Calgary advertising / marketing. Am I wrong?
I’m a direct marketing manager with 15 years experience in the USA, and got my start in consumer marketing in Calgary in the late 1980s.
I’m wishing to return “home” now with my new family, so thought that getting in with a company in Calgary would be a reasonable piece of cake, due to all the “wonderful” news about Cowtown in the news.
However, that seems to be not quite true…
Correct me if I’m wrong… but after a week’s visit, I determined:
– If someone is an engineer in the oil industry, or is involved in home construction (electrician, plumbing, etc.) or wants to drive trucks in the northern oil fields, there are many jobs
– If someone wants to take a low-salary service job (flipping burgers, etc.), there are many of those.
However, ad industry people were telling me that my skills and background would not be conducive to finding a ad/marketing position in Calgary; they say most of those are in Toronto. I felt lucky to get a couple of returned calls…
What gives?
Jere answers:
The one thing the media keeps forgetting to tell people, yes there is a boom in Alberta but it is a specialized boom.
Accounting, oil industry, and service all require more and more people to work. Unless you fit into one of those fields/ companies you won’t find as many job openings.
That being said, there are jobs for others out there with any experience. Myself being a sales person, didn’t have the 1000 companies my husband had calling (he has 3 trades) but I managed to find work, and work I like also.
So it might take you a little longer to find the perfect job in your field, but don’t’ give up.
But remember, with the boom the housing prices are ridiculous also. 300 000 for a duplex (semi), 1200 a month for an apt. They have Toronto prices.
Good luck with your search and I hope it all works out for you!
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Jere answers:
Http://answers.yahoo.com/info/community_guidelines.php
Ken asks…
Grocery/ Marketing magazines? ?
At work, I always read SN on my break (Supermarket News). It is directed towards grocery store management, but has a lot of articles about marketing, which I have a sincere interest in and plan to pursue as a career.
Are there any magazines like this that I can get for personal reading? hahaha. I’m strange..
I would prefer one with no or a low subscription fee, also.
Jere answers:
I would recommend Success magazine. It has been in print for over 100 years and it is a must read for anyone in sales, network marketing, marketing, advertising. It is motivational and educational. There are dozens of books that can help you develop not only as a person but in your career. I would recommend these to get you started: How to win friends and influence people, the 7 habits of highly effective people,the closer, raving fans, gung ho, encore effect. There are dozens more like these. They wont teach you the latest advertising or marketing techniques, but they will teach you how to understand people. Knowing how to “read” a persons body language and understanding the slight changes in there tone of voice can help in any field. My answer may not be exactly what you were expecting, but it is the same advice I will give my own children when they are ready for it. Good luck!
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