Your Questions About Direct Marketing News
Thomas asks…
What is Marketing? i need to know…..?
I’m in an Intro to Marketing class, and we have a power point to do. one of the “questions” is ‘Joe drives to work each morning. Give 2 examples of marketing that he encounters’
does anyone have any ideas of what that would be?
Jere answers:
Generally marketing is any sort of brand publicity. Some direct, like advertising (radio, tv, billboards, print, web, etc.) some is indirect, like public relations, blog/review “seeding”, news releases, PR events, direct mail, product placement ( a can of soda drank by a TV character, etc.)
on a drive to work the 2 most obvious marketing pieces Joe will encounter are billboards and radio ads. He can (depending on his commute) also encounter mobile billboards (trucks, cars, with ads on them) newspaper print ads, ads on tollbooths (and toll tickets) giant blow up gorillas at used car lots… Anything that draws his attention to a certain brand… Heck, even the logos on the cars around him are marketing…
Oh and most radio is heavily marketed, it used to be called payolla.. When a certain record label throws kick-backs and special promotions to a station to heavily play their artist in the rotation… And these days, almost all political speech and clips are intended to be played and replayed to sway your political opinion, again, marketing…
Donna asks…
Was today’s market action the start of a new leg up, or a one-day wonder?
In the past when the stock market has decided the Fed will be more pro-growth it’s celebrated by going up for a few weeks at a time. Will today’s rally continue for a while, or will people give up hope on interest rate relief in the next few days and continue with the range-bound trading?
I forgot to give the date–Tuesday, April 18.
Jere answers:
ONE DAY WONDER and here’s why:
Generally a one shot news item that is of no direct consequence to the market itself is quickly forgotten. However, yesterdays news gave hope to the theory that the Fed was done raising interest rates for the time being. Today however, 4/19/06, the morning news told of March CPI (inflation) being up .4%. Multiply that by 12 months and it is an annualized inflation rate of 4.8%…much higher than Jan and Feb, which together averaged an annualized 3.8% The stock market HATES inflation because it a precursor to higher interest rates and that hurts the market by making bonds more attractive and also because higher interest rates hurt business profitability and slow down the economy. Today’s bad news neutralized yesterday’s good news.
Donald asks…
Give me one example each of advertising,personal selling,sales promotion,public relations and direct marketing
plz help me
Jere answers:
Advertising: A McDonald’s billboard or televesion advertisement.
Personal Selling: You own a vacuum shop and personally sell a vacuum to a customer
Sales Promotion: The Coke bottle top promotion is a good example where they had that number you hae to go enter into the Web site to see if you win. Buy One, Get One; buy one @ full price, second half off, etc. Gimmicks are also sales promotions.
Public Relatiions: Your company donates $xxxx to a charity adn a local news station picks up, that’s PR. Gives your company good branding without “paying” for it (minus the donation or volunteer hours)
Direct Marketing: Sending a credit card offer to someone in the mail. (Junk mail/telemarketing is direct marketing)
Sandra asks…
direct tv hd local channel?
i live in San Fransisco right now. I get the bay area local channel. is there any way i can bring my dish and saterlite box to los angeles and get local channel there? im going to spend a week there for break
Jere answers:
No the only way you could accomplish that is if you were moving. DirecTV bases your local programming off of the nearest major market to your home address. If you really want local, you can buy a cheap-o TV antenna since most of LA gets decent OTA signals if you really want to watch the news that badly.
Daniel asks…
Is there a place online to advertise direct marketing?
I was just wondering if anybody can help me advertise this website:
http://candleheaven.scent-team.com/
People can just register to try to win the free candle every week and I want more people to know about it.
People can even buy and sign up to sell these amazing candles but I’m not sure how to let people know.
Any help will be appreciated!!!
Jere answers:
There are many ways to advertise that.
One way is to do a press release that you have this contest where a visitor can win a free candle. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
Http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
You can also try pay per click programs such as Google Adwords http://www.google.com/adwords or Yahoo Search Marketing http://searchmarketing.yahoo.com – though the key is to carefully track your ROI and which keywords actually perform well
Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
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