Your Questions About Direct Marketing News

Thomas asks…
Is this just something that is funny or is it a direct insult to Jesse Ryder?
http://au.sports.yahoo.com/news/article/-/12226616/cruel-market-opens-on-ryder/

Jere answers:
Its a direct insult according to me. I don’t quite understand why Parore said all those stuffs. I mean fat people have also made big in cricket.

Lisa asks…
Marketing Campaign ideas?
Task
You will write a report on three different campaigns that have used all or some integrated
marketing communications tools to achieve marketing and communications objectives. A
campaign has several creative executions under the same theme, so look for IMC campaigns
where the same creative idea has been communicated across all or some IMC tools and
media.
Report [2,500 words, 30 marks]
Your report, with correct referencing, has to cover the following elements:
a. Introduce the three different IMC campaigns briefly.
b. Explain why you chose the three IMC campaigns.
c. Describe each campaign to cover its target audience, marketing objectives (such as
increase sales volume or market share within 12 months), communication objectives (such
as awareness, image building, direct response, and consumer engagement), its campaign
idea, how all or some IMC tools were used to convey the idea, and sales/communication
results (such as achieving the objectives and news media coverage on the campaign).
d. Analyse similarities and differences of the three IMC campaigns.
e. Conclude on your favourite IMC campaign and reasons.
f. Suggest integrated marketing communications tips for marketers in general based on your
analysis of the three IMC campaigns.

Jere answers:
Good

Lizzie asks…
Why are Liberals wetting their pants after they found out that Saudi prince Al-Waleed bin Talal owns 7% of?
News Corporation?
News Corporation is a diversified global media company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; integrated marketing services; newspapers and information services; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.
Pastor Kettle: Explain to us how that works please. You are making a huge stretch here.

Jere answers:
No, we are enjoying such information.
Muslims and Republicans are conservative extremists trying to deprive the population at large of
lots of freedoms.

William asks…
What about the pro-illegals source splc declared?
Splc has been declared a hate group now, what is your opinion of this? Did anti-illegal alien groups already know this?
There is much more to this story than I could put on here, please go to link and read the truth.
Should our government now ignore the rantings of such a group when it comes to the illegal alien debate?
http://www.renewamerica.com/columns/mbarber/100325
Will illegals and their supporters still try to use this hate group as their source?
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March 25, 2010
Southern Poverty Law Center officially declared “left-wing hate group”
By J. Matt Barber
Though always left of center, the Alabama-based Southern Poverty Law Center (SPLC) once had a reputation as a fairly objective civil rights group. Founded by direct–marketing millionaire Morris Dees and partner Joseph Levin Jr. in 1971, the SPLC made important and honorable contributions to many of the historic civil rights gains of the 20th Century. According to its own materials, the SPLC was “internationally known for tracking and exposing the activities of hate groups.”
Alas, “power corrupts,” as it goes, and the SPLC, having amassed tremendous power and wealth over the years, has regrettably become corrupt to its core. By way of an ever-escalating wave of “us-versus-them” money-grubbing schemes, Today’s SPLC has morphed into a far-left political activist outfit, famous for promoting a panoply of extreme liberal causes.
Ken Silverstein, writing for Harper’s Magazine, addressed this untoward metamorphosis in 2000: “Today’s SPLC spends most of its time — and money — on a relentless fund-raising campaign, peddling memberships in the church of tolerance with all the zeal of a circuit rider passing the collection plate. ‘He’s the Jim and Tammy Faye Bakker of the civil rights movement,’ renowned anti-death-penalty lawyer Millard Farmer says of Dees, his former associate, ‘though I don’t mean to malign Jim and Tammy Faye.’
“The American Institute of Philanthropy gives the Center one of the worst ratings of any group it monitors,” continued Silverstein. “Morris Dees doesn’t need your financial support. The SPLC is already the wealthiest civil rights group in America, though [its fundraising literature] quite naturally omits that fact. … ‘Morris and I…shared the overriding purpose of making a pile of money,’ recalls Dees’s business partner, a lawyer named Millard Fuller (not to be confused with Millard Farmer). ‘We were not particular about how we did it; we just wanted to be independently rich.'” (You say Fuller. I say Farmer. The two Millards say “call the whole thing off.”)
So, what happens when a dragon slayer — paid per dragon head — runs out of real dragons to slay? Well, he invents new ones, of course. Gotta keep those sprinklers-a-sprinklin.’ (According to Harper’s, “Dees bought a 200-acre estate appointed with tennis courts, a pool, and stables.” SPLC’s 2008 Form-990 shows net assets of over 219 million at the beginning of that year. Yup, there’s a spate to be made in the hate trade.)
Silverstein explains:
“The Ku Klux Klan, the SPLC’s most lucrative nemesis, has shrunk from 4 million members in the 1920s to an estimated 2,000 today [year 2000], as many as 10 percent of whom are thought to be FBI informants. But news of a declining Klan does not make for inclining donations to Morris Dees and Co., which is why the SPLC honors nearly every nationally covered ‘hate crime’ with direct-mail alarums full of nightmarish invocations of ‘armed Klan paramilitary forces’ and ‘violent neo-Nazi extremists…'”
But as the real dragons dry-up, new dragons emerge: “Tea Party” conservatives; Evangelical Christians; anti-abortion zealots and anti-gay bigots (read: pro-life and pro-family traditionalists); and, of course, gun-toting, knuckle-dragging 2nd Amendment rednecks. All bundled together — courtesy of the SPLC and Janet “the system worked” Napolitano — in that neat little pejorative package know as — Dun-Dun-Dun! — THE RIGHT-WING EXTREMIST! (You know, basically Middle America.)
So, sadly — shamefully, really — today’s SPLC has become nothing more than a “non-profit” extension of the black helicopter, Huffpo-wing of the Democratic Party — a gaggle of partisan hacks bent on lining their pockets, defaming good people (along with the bad) and filling DNC coffers. (SPLC Director Mark Potok even doubles as a Huffington Post columnist. Seriously. They make it that easy.)
The real problem lies in the fact, however, that the SPLC holds itself out as an objective monitor of potentially violent or subversive hate groups. It presents to municipal, state and federal law enforcement, regular “intelligence files” and an annual “Year in Hate” report. Ostensibly, these reports contain facts — even actionable intelligence — aimed at helping law enforcement officials

Jere answers:
If the truth be known the SPLC is all about power and glory & will say and do whatever enhances that concept as well keeping the donations coming in. All they care about is power and free money.

George asks…
Why aren’t GOP donors offended by party fundraisers and the leaked confidential party fundraising presentation?
“What can you sell when you do not have the White House, the House, or the Senate…?” it asks.
The answer: “Save the country from trending toward Socialism!”
The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”
Major donors, by contrast, are treated in a column headed “Calculated Giving.”
Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”
http://www.politico.com/news/stories/0310/33866.html

Jere answers:
I’m glad it is their for everyone to read. They are the ones that organized the hysteria over health care reform in last summers town hall meetings. Death Panels, socialism , rationed health care. To my knowledge they have been experts at exploiting peoples fears since George H. Bush blatantly lied to win the Presidential election over Michael Dukakis ( Willie Horton). In fact the Parole templet that was used by Massachusetts came from California while Ronald Reagan was Governor. Bush’s campaign manager ,Lee Atwater before he passed away with brain cancer called Dukakis and apologized for assassinating his character and said it was the GOP’s way of winning elections.
That’s the only thing I can honestly say the Republican party is good at and that’s fear mongering . At least the Democrats have open debate about issues among themselves like healthcare , but Republicans it’s like Sarah Palin or Rush Limbaugh give their views of an issue and the rest of the party says “ditto”.
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