Your Questions About Email Marketing

Jere answers:

One of the benefits is reduction in bounce rate.

Steps of email marketing:
1. Sign up with an email marketing service
2. Set up a campaign
3. Provide list of emails and names
4. Set up a newsletter or message
5. Send out
6. Test the campaign
7. Create another newsletter after a few days, send out and compare results.

Jere answers:

I can’t give you percentages, but I can tell you that it helps. About a year ago, I purchased a Flip Cam from Best Buy on their website. Before I had even received the camera, they had sent me an email containing related products. I would up purchasing a case and a tripod for it. Now, almost a full year after the purchase, I just received another email from them. This one, informing me that the manufacturer’s warranty was about to expire. They gave me the option of purchasing an extended protection plan.

For your used video game store, you could use a similar concept. Find out the types of games and systems your subscribers like. Inform them on similar games or upcoming releases. You can even do the warranty thing with the game systems. The possibilities are endless, and customers that become engaged with your email campaigns are sure to be repeat customers.

Jere answers:

Please don’t start a spam campaign. Sending unsolicited email is illegal in many countries.

Jere answers:

Don’t use email marketing..alot of people hate getting spam. Instead why don’t you work on getting your website high in the search engines and try using sponsored links e.g. On google so that people will see you site highlighted when they use certain search words?

Jere answers:

Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, rich and enticing information and advertisements.
Email marketing (on the Internet) is popular with companies for several reasons:

1) An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

2) Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.

3) Over half of Internet users check or send email on a typical day.

4) Email is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.