Your Questions About Email Marketing Lists
Lizzie asks…
How can small and medium businesses use the Internet for marketing and increasing their sales?
Can you give me ideas about the different online marketing options that are available to small and medium sized businesses. Can you share your experience if you have used any of these methods for your business. How successful was the campaign? Do you think that the returns from online marketing is worth the effort?
Jere answers:
You can get plenty of ideas on various online marketing options available to small and medium sized businesses at:
http://takealeaf.com
How successful each type of online marketing will be really depends upon the type of business.
One of the most important things to do though is to build an email marketing list so that you can continue to market to your existing customers. Relationship-based marketing works extremely well for almost every business with an online presence.
Social media marketing is an inexpensive option that can be incredibly effective for all kinds of businesses, so it’s well worth exploring too.
Robert asks…
how can i send an email from my account using someone elses email address?
I want to do email marketing for people.
Jere answers:
I hate to break it to you, But they (spammers) are already doing that they send the message to a bad address with the target as the return address. The message arrives in the targets mailbox saying undeliverable message and the user most of the time opens the spam message. If you get caught by your ISP most likely they will end your account and black list you.
To do this you need to know a bit of programming, and be familiar with SMTP (simple mail transfer protocol). A good way to determine the format for the message, it to locate and familiarize yourself with the RFC for SMTP.
The RFC specifies the format, structure, and process for sending email. Once you’ve programmed the file structure then you need to submit the file to a SMTP server. But since most servers are password protected these days, to prevent such a thing, you will have to own or find a suitable target.
Your best bet is to establish a free email account at a hosted site and spam away until they shut you down.
Ruth asks…
I got an answer from the customer to ask to be removed from my email list, what should I do?
I send bulk emails to market my products two days ago, and today I received an email from my bulk emails. The email said my mail is spam and ask to be removed from my email list. What should I do? I am asking for a marketing advice.
Jere answers:
In the hope that someday that customer may contact you the least you can do is remove them from the list now>
John asks…
Who do you report a site to that refuses to honour your request to opt out of their daily emails?
I keep receiving emails from a marketing company called SMI. I have opted out of their emails at least 5 times and now I am annoyed that I still receive an email from them easily 2-3 times a week. Who do you report this to so that it stops besides marking them as SPAM.
Jere answers:
The “unsubscribe” link (in Spam mail) is merely a ploy to get you to open the spam email (searching for that link)—-which is your first mistake.
The second mistake is in clicking the unsubscribe link—-which is never honored anyway—and can (and does in some cases), carry a virus that will infect your computer.
You should never open unwanted mail—and most especially not to “unsubscribe”. All you have accomplish is to create more spam for yourself—-since spam mails usually contain a tracking device,— that, when opened, will automatically send your address to the “valid and responsive” list, that every spammer in the world has access to.
Just spam them or delete them OR—Check out “Mailwasher”, it’s a “big” help in eliminating spam from your inbox…
Click this link, for information about it.
It allows you to bounce emails back to the sender—saying address not found. They won’t waste their time sending, (or sharing your address with their cronies)—if they think they have an invalid address—So—Spammers will soon stop sending anything to you. That’s the theory anyway, and it seems to work pretty good.
Note: the program is free but limited to one email account.
Http://www.mailwasher.net/
Jenny asks…
email marketing (buying an email list)?
Hi, I realize that buying an email list is not very ethical; my question is: is that illegal, too? Thank you!
Jere answers:
That depends on where you are, of course, and you should consult local authorities on the matter. In the US, the CAN SPAM Act (take a look at http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business for more information on CAN SPAM compliance) does regulate the sending of unwanted email.
Another point of legal concern is the vendor themselves. Aside from the legality of buying lists in the first place, the list may have been originally been obtained through illegal or misleading means. Obviously, buying stolen data is not a wise legal move.
Putting aside the law and even ethics for a moment, I’d like to make a couple points about buying lists from a purely mercenary, business-first viewpoint. A purchased list won’t know who you are, or why you’re contacting them. This means that at best, they’ll simply think your message is just one more piece of spam and ignore or delete it. At worst, they could report you as a spammer, which can lead to action taken against you by actual ISPs like Google, Yahoo, or Hotmail. You don’t want to be on the mail client’s bad side if you plan to communicate with people via email.
On the other hand, growing a list based on sign ups on your website, or even collecting subscribers’ email addresses in person at your storefront, trade show, or business meeting can give you a healthy, active list. Moreover, it will give you a list that is interested in what you have to say, and is a lot more likely to actually read your email.
Hope this helps,
Nick Moore
AWeber Communications
http://www.aweber.com/
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