Your Questions About Email Marketing Reviews

George asks…
A day in the life of a marketing executive?

Jere answers:
Likely to vary a lot dependent on seniority of the job and the industry. But to give you an idea
– in early to check messages and emails
– several meetings on marketing related issues
-preparing a presentation for the board
– checking out spend vs budget
– looking at and analysing the results of the latest marketing campaign
– a staff performance review

Lizzie asks…
When Selling a home Realtors, What’s your # 1 Marketing technique?
What are the lengths you’ll go to in order to sell that house?

Jere answers:
Think of selling a home as a three legged table – marketing, pricing, and property preparation. Take away any of three, and the table falls.
So to answer your question –
1. Marketing: Yes, your home needs to be in the MLS, realtor.com, craigslist, etc. However, these are all forms of PASSIVE marketing to the public. You need to ACTIVELY market your home to other agents – with phone calls, email blasts, flyers by snail mail and by fax. And do it repetively – you want to keep your property on their radar screen – otherwise, the property could get lost in the MLS as just another property.
IMPORTANT: In a slowing market you need to get foot traffic in the door – to do this, offer incentives to the agent. The last few years there has been downward pressure on commissions as it was a strong sellers’ market, however, now that the pendulum has swung – a great way to differentiate your property from the pack is to offer the buyer’s agent a higher commission. While many homes out there are listed at 2.5 – 3% for the buyer’s agent, you can stick out by offering say 3.5%? (Disclosure: all commissions are negotiable)
Property Preparation: clean, de-clutter, clean off kitchen countertops, add a fresh coat of nuetral paint where needed. On the day of the open house – turn on all lights and open all shades – you want to maximize the light in the home. No need to bake cookies to make the home smell “warm and inviting” – that style of “marketing” is passe.
Pricing: This is the single most important factor why a home will or will not sell. DO NOT fall prey to the idea that “I’ll set the price high and reduce the price later” (say in 30 days) if no one bites.
Tempting as it is to do this, it’s counterproductive – here’s why:
1. Properties get the most amount of foot traffic in the first two weeks they are on the market.
2. Everyone has access to the comparables (recent solds) so when your overpriced home is being reviewed as a potential candidate for a showing it could get nixed from the list as it’s priced unrealistically.
Fast forward 30 days and you now decide to lower your price – the foot traffic into your home has peaked and you’ve missed the best selling opportunity.
Lastly, the longer a home sits, the greater the potential for it to be viewed as “damaged goods” even if unwarranted. Potential buyers will ask, “why is the home sitting on the market – is there something wrong with it?”
With that, good luck…

Chris asks…
Looking for a review writer!?
I am looking for a review writer who can write us some articles for us for the marketing, we can send the products, any one interested email me, service@goods-of-china.com

Jere answers:
How much pay?

Lisa asks…
could someone review my paragraph for my job application?
I don’t want to post it here. I was hoping someone could give me their email, so that I can send it to them.

Jere answers:
You can contact me thru here and I will look it over.
I have been a legal asst for 7 years and have marketing degree with various marketing jobs.

David asks…
How can I market/increase traffic to my blog?
http://lifefixes.blogspot.com/
Is the blog. reviews would be great!

Jere answers:
Hey,
The cheapest and easiest way for you to market your website is with google web search. This will help more people view your web site. So what you need is a SEO.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.
The initialism “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
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Hope this helps!
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