Your Questions About Email Marketing Software

Jere answers:

I have used mailking in the passed but I think this is now obsolete. An alternative might be mail list king which does all the basics really well and includes good reporting on your campaigns. Alternatively you shouldn’t discount using a email specialist as the costs now are very competitive vs one of software purchase.

Jere answers:

The division of a market into different homogeneous groups of consumers is known as market segmentation.

Rather than offer the same marketing mix to vastly different customers, market segmentation makes it possible for firms to tailor the marketing mix for specific target markets, thus better satisfying customer needs. Not all elements of the marketing mix are necessarily changed from one segment to the next. For example, in some cases only the promotional campaigns would differ.

A market segment should be:

* measurable
* accessible by communication and distribution channels
* different in its response to a marketing mix
* durable (not changing too quickly)
* substantial enough to be profitable

A market can be segmented by various bases, and industrial markets are segmented somewhat differently from consumer markets, as described below.

Consumer Market Segmentation

A basis for segmentation is a factor that varies among groups within a market, but that is consistent within groups. One can identify four primary bases on which to segment a consumer market:

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Geographic segmentation is based on regional variables such as region, climate, population density, and population growth rate.
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Demographic segmentation is based on variables such as age, gender, ethnicity, education, occupation, income, and family status.
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Psychographic segmentation is based on variables such as values, attitudes, and lifestyle.
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Behavioral segmentation is based on variables such as usage rate and patterns, price sensitivity, brand loyalty, and benefits sought.

The optimal bases on which to segment the market depend on the particular situation and are determined by marketing research, market trends, and managerial judgment.

Business Market Segmentation

While many of the consumer market segmentation bases can be applied to businesses and organizations, the different nature of business markets often leads to segmentation on the following bases:

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Geographic segmentation – based on regional variables such as customer concentration, regional industrial growth rate, and international macroeconomic factors.
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Customer type – based on factors such as the size of the organization, its industry, position in the value chain, etc.
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Buyer behavior – based on factors such as loyalty to suppliers, usage patterns, and order size.

Profiling the Segments

The identified market segments are summarized by profiles, often given a descriptive name. From these profiles, the attractiveness of each segment can be evaluated and a target market segment selected.

Jere answers:

It is some software that helps you manage bulk email sending, usually hosted by the provider.

Jere answers:

You don’t indicate what type of software you are looking for. A good way for marketing is email marketing. Try out http://www.openemm.org/ its a free script / email marketing software for unix servers. Works for shared hosting btw

Jere answers:

To be honest, your best bet is something like Constant Contact. I’m not an affiliate or anything trying to push their services, but I do USE their services a couple times a week! I run 3 blogs and have mailing lists for each and Constant Contact makes it easy to manage the lists, add to the lists, and even handles when people click the ‘unsubscribe’ button so you don’t keep badgering them.

I know it’s $15 a month, but it’s well worth the money because it is organized very well and even has a ton of templates for you to select from.

I used to do the emails myself but managing the lists and manually removing people, creating the HTML, ensuring privacy, etc. Was just a pain in the rear. Their service is well worth it.