Your Questions About Email Marketing Templates

Jere answers:

Any webhosting company should have a program that will help you create your company site without any programming experience. They should already have dozens of templates for you to choose from and just fill in the blanks with text or pictures. After completing your site you should submit it to search engines.

As for your online store, unless you you have good computer/programming knowledge I would have someone setup your site for you.

I would be glad to make some recommendations. Contact me through email or yahoo IM.
Boy143878@yahoo.com
IM: boy143878

Jere answers:

Http://www.gobuildwebsite.com offers to design business websites at no cost (and no set-up fee) but you pay for its hosting fee for one year (starts at $9.75/mo.). Tell them what you want and they will create one for you in one business day!

The solution I’m talking about is online website building where you choose the designs, colors, etc. Because they have already done all the work so you can create an attractive website online without messing with HTML scripts, ftp., etc. All you would need is a website browser like Internet Explorer or Safari (for Mac fans) which you already have since you are reading this, right? For example, http://www.gobuildwebsite.com offers websites that look like they cost $5000 but since you simply choose the designs and templates you like online, it costs only $9.75/mo and that includes everything needed to get started such as a new domain name, web hosting fee, domain-related email accounts, etc.

For $23.75/mo. (paid annually), you can even sell your own products online with secure PayPal checkout that can be set-up at no cost by going to Paypal.com and setting up a basic merchant account. This is by far the fastest way to go online with a professional looking website that has flash special effects, background music, web contact forms that send the message to email address of your choice (this alone will save hours of work with scripting). Good Luck!

Jere answers:

One or more of these may help:

HTML EMail:

G-Lock EasyMail: http://www.glockeasymail.com/

How to Code HTML Email Newsletters: http://articles.sitepoint.com/article/code-html-email-newsletters

How to Create and Send HTML Email: http://www.addme.com/newsletters/issue293.htm

Email Marketing Articles and Guides: http://www.mailchimp.com/articles/stupid-html-email-design-mistakes/

How to Create and Send HTML Email: http://www.addme.com/newsletters/issue293.htm

How to Create Great HTML Emails with CSS: http://www.webreference.com/programming/css_html/

30 Free HTML email templates: http://www.campaignmonitor.com/templates/

How do you typically create HTML email?: http://webdesign.about.com/b/2008/10/02/poll-how-do-you-typically-create-html-email.htm

Google: http://www.google.com/search?q=HTML+Email+software&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email: http://www.email-standards.org/

Ron

Jere answers:

You can go to Comm100 email marketing for a try. It’s easy for you to create your own email template or you can choose the ready & professional templates as you like.

If you don’t want to be flagged as spam, I think you should personalize your email, such as starting your email content with First Names of your recipients. Of course, you don’t have to add the first name of each email one by one. Comm100 EM allows you to personalize your emails easily. Hope it helps!

Jere answers:

Here are your steps:

Firstly, know what you are. If you do all of the things you mentioned above, then you are an IT Consultancy, and those are the services you provide. Your company description is IT Consultancy; your job description is IT Consultant, and your business cards should say the same. If you start reading off a list of services, then people will just switch off. Let people ask if you can solve a particular problem, don’t just read the list (because by the sound of things, you are willing to solve any IT problem).

Secondly, get a website. You’re in IT, so if you don’t have a website you will not be credible (and you will not be found). Use wordpress and find a clean, professional template to use. WordPress is faster than coding your own, a better use of your time, and it will look better (you are an IT consultant, not a designer).

Thirdly, create landing pages. These are pages that people go to whenever they arrive from an advert. You will want one for every single service that you say you provide. Landing pages should include prices, a description of that particular service, a testimonial, and the call to action. Your call to action needs to be: “Click Here For a Quote”. This will open a page that enables the person to input their contact details so you can call back.

Fourthly, use google adwords. Search for a free coupon (you should be able to get £30 free). Create adverts for every one of the services that you say you provide, and send those to their landing page (unless you want to waste all your money, do not send those to the homepage). All your marketing budget should be driven into google adwords for now. Chances are, it will be the most effective platform for your company. Ask yourself what you would do if you encountered a problem with a household appliance; thats right, you would google it. This goes without saying, but use adwords to target the London area.

Fifthly, get business cards. Each time you provide a service for someone, give them your business card; each time you tell someone about what you do, give them your business card. If even one person picks up your business card next time they have an IT problem, then the investment has paid for itself.

Lastly, provide great service. If you are great at your job, and you have a smile on your face, people will keep coming back with every problem they have. I’m going to say that again: smile. Every day I see small business owners walk around trying to be ‘the big man’, or with a look that says they regret starting their business. They do not get repeat business. I can choose between hundreds of small businesses in London that offer the same service at the same price, the only thing that keeps me going back to the same company is if I like the people.

Best of luck.