Your Questions About Email Marketing Tips

Lizzie asks…
Help, marketing interview!!!?
I’ve got a interview next month for a marketing position.
Marketing and Sales Assistant
We are looking to recruit a Marketing and Sales Assistant to help run a busy sales and marketing department.
This is a new opportunity with a varied role and would suit a bright individual with excellent organisational skills wishing to pursue a career in marketing.
You will be efficient with a keen eye for detail, excellent IT skills and creative with good all round communication skills and a flexible attitude. You will be involved in all aspects of marketing.
they emailed me saying bring some examples of my work, i emailed back saying ‘what kind of thing do you want’ the replied with
‘I would like to see anything you think will demonstrate your ability to do this role.’
THAT’S NO HELP!!! the job role barely says anything. any tips what i should do?

Jere answers:
Seeing as it sounds like a reasonably junior job and in no way sets out any minimum qualifications, criteria, or previous experience necessary, this is a very strange thing to say.
I’m currently recruiting for a very senior Digital Marketing Manager and when people apply and send their CV to me, I email and ask them to send me a brief summary of their digital marketing experience. What I’m looking to find out is:
– What digital marketing methods have they used?
– What other innovative marketing methods do they have involvement with?
– What projects have they used these methods on? How successful was it? How big was it?
– What company did they work for and/or who was their client if they come from an agency or a consulting firm?
As the previous Answerer said, writing all of this stuff down in advance is good, but what I would do is type it and take it with you. Then, if you don’t have actual concrete examples of your work that you can take, you can leave this with them instead (or as well, if you do have something else).
One thing that you may find helpful is to do a bit more research into the company and find out exactly what they do – what methods of marketing they use and so on – as this might give you some ideas about what they would be looking for.

Nancy asks…
Marketing ideas for IT Training within our company?
I am an IT Trainer at our company (500 people in house and another 500+ at warehouse locations and field staff). Currently we are targeting our staff at our corporate office. I offer computer training every day and each session typically takes 30-45 minutes on one specific topic, for example, Excel Macros.
I typically have 4-5 people in each session, but I would like to have more attend. I have some people here that want to learn more about computers because the love to learn and also realize it will save them time. The others say they don’t have time.
I am working with our web developers to create a site that has e-learning and list the classes they can register that I have scheduled. I will include a point system and as they accumulate points for attending they can choose prizes. I am also going to have a contest that each class you attend you will be entered to win a printer. Finally, I email newsletter with tips and also have a question with a give away as well.
Any ideas
I am trying to get more people to attend classes or want to attend. What can I do to make it more appealing, marketing that will interest them, etc?

Jere answers:
It sounds as though you need to offer something that will eventually turn into more money for the participants….such as continuing education credits toward a certification or degree.
Perhaps there is a grant for which you could apply that would
a./ justify hiring temps for the time that participants leave regularly scheduled work time to attend training
or probably BETTER…
B./ defray the cost of obtaining certification credits or college credits for participants.
You may need to look into this with a local university or business school and see if it is possible. They may even be able to help you with grant-writing if you use their university or business school.

Maria asks…
i started a website and not getting hits i read up on direct email cam pain and they all say build a list i t?
tried all sorts is there any where to get list for free i dont want to spam but perhaps there is a site where people happy to get emails i been to list market sites and they charge a lot what i think is only a few address any tips or advice would be most welcome thanks
ps i have no cash lol

Jere answers:
You have a couple of options to building your own list, both of which aren’t very appetizing. You can use safelists, which will allow you to mail all of their members for an amount of credits, which you earn by receiving and viewing emails from other members. The second option is to buy a list, which is not recommended. There are several sites that sell email addresses, but the top autoresponders like Aweber won’t accept those names, so you’ll need to use your own software based autoresponder to mail them. This is very risky, because you have no protection against spam complaints.
That’s why the best thing to do is build your own list. It’s not that difficult. All you need is a decent squeeze page and an AWeber or GetResponse account, which are like $19 per month or so.
Then, you need to drive traffic. You can easily do that by wriitng and submitting articles to places like Ezine Articles and GoArticles. That’s the best way to get targeted subscribers.
You’ll also be protected against spam, because these people will have to give you specific permission to email them, and there will be record of it.
Unfortunately, if you want to make decent money with an email list, it’s going to require a small investment in an autoresponder, domain, and web hosting. That’s just the way it is. However, it will cost you less than $50 to get going.

Robert asks…
I got a email for an interview from CareerBuilder, But what does this mean?
I got this email after applying to so many positions on CareerBuilder:
Steve Wilson Director of Sales and Marketing Beltone
Thank you so much for your interest in the position of Hearing Care Practioner. You will be selling Beltone hearing aids, fitting Beltone hearing aids, and servicing All Makes of hearing aids. Your resume has placed you on top of the list of other candidates. I would like to schedule an interview to discuss your personal goals, and what opportunities and compensation is available with Beltone.
I will be doing clinic rounds all this week and will only be available Tuesday February 28th at 4:00pm and Wednesday February 29th at 4:00pm. Please select one date and email me to confirm your interview date.
I look forward to seeing you at my corporate address in Eastpointe.
Steve Wilson
22777 Kelly Rd. @ Nine Mile Rd.
Eastpointe, Mi. 48021
Thats the exact email word for word.
Now here’s what it says at the bottom of the email:
DISCLAIMER
Please be aware that the content of this email has not been reviewed or approved by CareerBuilder and is in no way endorsed by CareerBuilder. You are solely responsible for any response you choose to provide to this email and you do so at your own risk. If you have questions regarding the legitimacy of the position being offered please contact the CareerBuilder Trust and Site Security Team by submitting your inquiry to: TSST@careerbuilder.com Please also review common scams and tips for protecting yourself on CareerBuilder’s Fraud Page. If you have questions or comments for and CareerBuilder, please use our feedback form.
I don’t understand, what does this mean? How can it be a scam? The guy told me to show up at that address for an interview. Should I go? Or is CareerBuilder just being stupid and I should go?
Please tell me what this means.

Jere answers:
The bit at the bottom is to cover CareerBuilder’s rear end, because there are some scammers out there who will abuse the service to send out emails worthy of the warning. It says nothing either way about this particular employer.

Thomas asks…
Is this CareerBuilder email a scam, Or is CareerBuilder just being stupid?
I got this email after applying to so many positions on CareerBuilder:
Steve Wilson Director of Sales and Marketing Beltone
Thank you so much for your interest in the position of Hearing Care Practioner. You will be selling Beltone hearing aids, fitting Beltone hearing aids, and servicing All Makes of hearing aids. Your resume has placed you on top of the list of other candidates. I would like to schedule an interview to discuss your personal goals, and what opportunities and compensation is available with Beltone.
I will be doing clinic rounds all this week and will only be available Tuesday February 28th at 4:00pm and Wednesday February 29th at 4:00pm. Please select one date and email me to confirm your interview date.
I look forward to seeing you at my corporate address in Eastpointe.
Steve Wilson
22777 Kelly Rd. @ Nine Mile Rd.
Eastpointe, Mi. 48021
Thats the exact email word for word.
Now here’s what it says at the bottom of the email:
DISCLAIMER
Please be aware that the content of this email has not been reviewed or approved by CareerBuilder and is in no way endorsed by CareerBuilder. You are solely responsible for any response you choose to provide to this email and you do so at your own risk. If you have questions regarding the legitimacy of the position being offered please contact the CareerBuilder Trust and Site Security Team by submitting your inquiry to: TSST@careerbuilder.com Please also review common scams and tips for protecting yourself on CareerBuilder’s Fraud Page. If you have questions or comments for and CareerBuilder, please use our feedback form.
I don’t understand, what does this mean? How can it be a scam? The guy told me to show up at that address for an interview. Should I go? Or is CareerBuilder just being stupid and I should go?
Please tell me what this means.

Jere answers:
A disclaimer sent to everyone.
Careful with career builder.
You will get a lot of jobs on commission only that you have to find your own clients. Not the best type of work.
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