Your Questions About Email Marketing Tips

Donna asks…

How to incentivize people to use your website?

Hello,
I am building a website where you can meet new people. It is not a dating site, but general place where you can find and interact with new people.
The problme I have is that I need to create incentives for people to come back and use.
Anyone has any smart recommendations how to incentivize people to use your website?
Marketing tips are welcome.

Thanks

Jere answers:

Keep Visitors Coming Back

Don’t just market to new visitors; market to return visitors as well! There are a number of ways to do this:

Update your web site at least once a month!

Make sure ALL departments are using the web site to communicate. Not just the marketing staff but, also, your volunteer manager, anyone who works with clients, your fund-raising staff, etc.

Have a place on the home page for announcements, upcoming events, links to blog updates, etc., so that a visitor to the home page can immediately see what’s new.

Create a subscription-based email newsletter to promote updates to your web site.

Create a way to allow people to receive updates about your web site via their RSS readers. For instance, you could create a blog at a free site like Forumer (it’s what I use for my blog) that you use only to announce events, new services, updates to your web site, etc., and then link these announcements to appropriate places on your web site. Then, anyone who wants to can put your web site announcement blog into their RSS reader, and automatically receive updates whenever you post such (the RSS feed address for the Jayne Blog: is http://blogs.forumer.com/rss.php?u=jcravens).

The key to successful Internet marketing is to accept that it is a never-ending, integrated process. New web sites and online discussion groups emerge and disappear regularly. You need to track with regular searches new sites with whom to link and new lists on which to announce your organization and its service. To market efficiently and effectively online your entire staff has to immerse itself, at least to some degree, in using the Internet regularly as part of their work.

Other resources from Jayne Cravens and Coyote Communications:

Promoting Your Nonprofit Online
Advice that goes well beyond just Web sites — it talks about email, online communities, podcasts, webcasts, and more.

Don’t Just Ask for Money!
Something much more should happen if someone clicks on your web site’s “Help Us” link than a message that asks only for money.

Mission-Based Groups Need Use the Web to Show Accountability
There has never been a better time for mission-based organizations to use technology to show their transparency and credibility, and to teach the media and general public about the resources needed to address critical human and environmental needs.

Handling Online Criticism
Online criticism of a nonprofit organization, even by its own supporters, is inevitable. How a nonprofit organization handles online criticism speaks volumes about that organization, for weeks, months, and maybe even years to come. There’s no way to avoid it, but there are ways to address criticism that can help an organization to be perceived as even more trustworthy and worth supporting.

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Helen asks…

If russia’s wheat crops are damaged is this a good time to invest in wheat? Can anyone verify crop damage?

I got an email tip that russia’s (and other countries) have damaged crops from drought and other things. Can anyone verify this. If this is true, is this a good time to buy wheat stocks? The crop damage was compared to 2007 and 2008 crop damages which would have been a good time to make a little extra money on crop stocks.

Jere answers:

This info is already widely known, and priced into the market. You should also check and see if there are problems in the us. North Dakota, S Dakota, Kansas, also grow huge amounts of wheat. Canada’s western provinces also grow lots of wheat. Do we have huge surpluses here in north american to take up the slack?? Do you homework on these other wheat growing areas & world supplies.

Thomas asks…

Anyone have any good ideas for marketing a mortgage company in a high end beach city?

I have been trying to research some marketing ideas for a mortgage company I do work for. I am doing a newsletter and a email newsletter. My market is the high end homes on the southern california coast., mainly orange county beach cities. Anyone with any good ideas please let me know.

Jere answers:

I work in the mortgage industry. Whether you are marketing at the higher end or not it is the same. Newsletters are always good to let people know what is going on with your company. Also, you want to add other facts like put an article about decorating tips from an interior decorator and give them the byline. Send out a press release to the local newspapers telling about your company. There are many companies that you can use to send cookies or gifts to your clients. Mail out postcards in between newsletters and let them know you were thinking of them. Maybe attach a coupon to the postcard for a local restaurant. If there are golf courses around find out when the next big tournament is an sponser the tournament. Hand out golf towels with your company name on it.

Just because these are high end homes doesn’t mean that the people are above all other people and you need to market them in a completely different way. There are so many marketing ideas out there. If you want more ideas email me and I would be glad to chat with you.

Richard asks…

What email marketing tips do you know?

After reading this – http://www.swansoftwaresolutions.com/main-secret-of-effective-e-mail-marketing/ I want use e-mail marketing for my site.
What advice. What I need to start?

Jere answers:

I think you’ll need a systematic instruction in Email Marketing. Check this ebook out: http://emailmarketing.comm100.com/email-marketing-ebook/

Donald asks…

What are some Marketing Tips for a small business?

I manage a small flight school and have been trying to get more people to come fly with us….my target market has been identified as already licensed pilots looking for a new adventure and further training…I want to market specifically my tailwheel program….Do you have any suggestions as to what would work best for doing this…such as flyers, or tri-folds, or TV adds, etc….We have around a $1000 budget so whatever we do will have to be cost effective.

Thanks!

Jere answers:

I suggest you to start online marketing with a website.So you got to earn traffic to get revenue.Here are my 7 tips..
There are plenty of ways to promote your site.
1)Article Marketing
Really a powerful method in getting audience. Write a good article based on your niche topic and submit it in article directories. Just go to google or yahoo and search for “free article directories”. It will suggest you a host of directories that you can easily submit your writings. When people surf in that certain directory, they might stumble into your article and you got all the fame needed to be successful in Internet Marketing.

2)Blogging
This method is just like the article writing. You write what you want but good contents for your audience in blogs. The better you got, the more audience you get. You can also submit the same contents that you wrote in blogs in article directories. You get instant viewers if your article is in top 10 within your niche

3)Offer free stuffs
It’s always good to get free stuffs. Everyone likes it.So offer some free stuffs such as e-books or software for your audience. You will get a good, loyal and repeating audience. If you are looking for FREE e-books to market it in your site, check out this link.
Www.abc-netmarketing.blogspot.com.It provides a host of e-books on internet marketing. The e-books will be updated weekly. So hurry up and get your best one soon.

4)E-mail Marketing
It’s as easy as ABC. Just promote your site to all your online contacts using e-mail.Write a good email that will attract your audience. If you got the contents right and able to convince your contacts , you are on your way to success.

5)SEO-Search Engine Optimization
Check out
www.ezinerticles.com for HOT tips on SEO

6)You Tube Videos
Use free videos from you tube and paste the links in your site. People like video tutorials better than articles or e-books.

7)Google Adsense
I strongly suggest you to visit www.abc-netmarketing.blogspot.com and learn about google adsense.If it’s not the best, atleast one of the best income generator for your websites. Visit the link and watch the video tutorials for FREE.

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