Your Questions About Internet Marketing Association

Jere answers:

Just for monthly semi sales…..go the the semiconductor industry association…

Jere answers:

From the Department of Labor’s Occupational Outlook Handbook
http://www.bls.gov/oco/ocos020.htm

A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations.

Education and training. For marketing, sales, and promotions management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. Additionally, the completion of an internship while the candidate is in school is highly recommended. In highly technical industries, such as computer and electronics manufacturing, a bachelor’s degree in engineering or science, combined with a master’s degree in business administration, is preferred.

For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A course of study should include, for example, marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts, and art history and photography.

For public relations management positions, some employers prefer a bachelor’s or master’s degree in public relations or journalism. The applicant’s curriculum should include courses in advertising, business administration, public affairs, public speaking, political science, and creative and technical writing.

Most advertising, marketing, promotions, public relations, and sales management positions are filled by promoting experienced staff or related professional personnel. For example, many managers are former sales representatives, purchasing agents, buyers, or product, advertising, promotions, or public relations specialists. In small firms, where the number of positions is limited, advancement to a management position usually comes slowly. In large firms, promotion may occur more quickly.

Other qualifications. Familiarity with word-processing and database applications is important for most positions. Computer skills are vital because marketing, product promotion, and advertising on the Internet are increasingly common. Also, the ability to communicate in a foreign language may open up employment opportunities in many rapidly growing areas around the country, especially cities with large Spanish-speaking populations.

Persons interested in becoming advertising, marketing, promotions, public relations, and sales managers should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. These managers also need tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms.

Certification and advancement. Some associations offer certification programs for these managers. Certification—an indication of competence and achievement—is particularly important in a competitive job market. While relatively few advertising, marketing, promotions, public relations, and sales managers currently are certified, the number of managers who seek certification is expected to grow. Today, there are numerous management certification programs based on education and job performance. In addition, The Public Relations Society of America offers a certification program for public relations practitioners based on years of experience and performance on an examination.

Although experience, ability, and leadership are emphasized for promotion, advancement can be accelerated by participation in management training programs conducted by larger firms. Many firms also provide their employees with continuing education opportunities—either in-house or at local colleges and universities—and encourage employee participation in seminars and conferences, often held by professional societies. In collaboration with colleges and universities, numerous marketing and related associations sponsor national or local management training programs. Course subjects include brand and product management, international marketing, sales management evaluation, telemarketing and direct sales, interactive marketing, promotion, marketing communication, market research, organizational communication, and data-processing systems procedures and management. Many firms pay all or part of the cost for employees who successfully complete courses.

Jere answers:

I have three websites I love to check out when I look for seminars or conventions. I’ve taken seminars with all three and love it!

1. American Management Association. Website is amanet.org.
2. Association of National Advertisers. Website is ana.net.
3. American Marketing Association. Website is marketingpower.com

Good luck and have fun. Make good contacts too.

Jere answers:

THE INTERNET IN MALAYSIA
http://www.apnic.net/docs/apster/issues/apster9-200402.pdf

Malaysia is the host country for 17th APNIC Open Policy Meeting and APRICOT 2004. In this article, we look briefly at the growth and development of the Internet in Malaysia.

The story of the commercial Internet in Malaysia began in 1990, when the Malaysian Institute of Microelectronic Systems (MIMOS, now MIMOS Berhad) launched JARING (Joint Advanced Integrated Networking), the first Malaysian ISP. It was not until 1992, however, with the installation of a satellite link between Malaysia and the US, that Malaysian users gained easy access the global Internet.

The Malaysian government has been an enthusiastic supporter of Internet technology since the early nineties, and has employed a range of policies to encourage Malaysian businesses to venture online. It has also invested in large projects such as the Multimedia Super Corridor, a 50km area stretching north from the Kuala Lumpur International Airport which has attracted more than 900 local and international IT and communication companies.

Malaysia’s second ISP, TMNet, launched in 1995. Since then, the market for both commercial and residential Internet access has grown steadily. There are now seven ISPs within Malaysia offering both dial-up and broadband connectivity and in 2002 there were an estimated 7.8 million Malaysian Internet users.*

PIKOM, the Association of the Computer and Multimedia Industry, Malaysia, has estimated that the ICT (information and communication technology) industry will grow to around RM9 billion (US$2.3 billion) in 2004. APNIC currently has 35 Malaysian member organisations, including one Very Large and three Large members.

Over the last few years, the Malaysian IT industry has focused on consolidating its domestic network infrastructure and investigating new developments, including the emergence of IPv6. In 2003, three of the country’s largest ISPs, MIMOS Berhad/Jaring, Maxis Communications Berhad, and NTT MSC Sdn. Bhd. Teamed up to establish My6, a working group which aims to lay the groundwork for IPv6 implementation in Malaysia. In October 2003, My6 organised the 1st ASEAN IPv6 Summit in Kuala Lumpur, which brought together IT professionals from around the region to discuss some of the issues surrounding IPv6.

Malaysia achieved one of its most significant Internet milestones in November 2003, with the establishment of the Malaysia Internet Exchange (MIX). The MIX is the first Internet Exchange to be set up in Malaysia and provides a common backbone for all Malaysian ISPs, ensuring the robustness of the local Internet.

* Statistics from the 2002 Internet Subscriber Study, published by the National Information Technology Council (NITC), 2003

Jere answers:

Advertising is just one form of marketing. Marketing also includes Public Relations, Direct Marketing, Sponsorships, and any other activity that will promote the company, association, individual, or organization.

Advertising is normally includes print media, radio, TV, Internet, display, and specialty.