Your Questions About Internet Marketing Company

Jere answers:

10 low cost ways to promote your website

1) add your site to as many search engine listings as you can find, ie http://uk.search.yahoo.com/freesubmit/submit

2) make sure you add meta tags to your website (key words which you list then when people search for those keywords your site will come up in the results) – all part of SEO – search engine optimisation

3) put your website address on all your business stationary – letterheads, invoices, compliments slips, delivery slips, envelopes, parcel packaging, business cards etc etc

4) promote your website by adding it to your email signature on both business and personal emails

5) join as many social networking sites as you can ie hi5, bebo, tagged, facebook, myspace, yahoo 360 etc and add your web address in your profile or notice boards etc

6) add yourself to online directories who give free listings ie http://www.yelldirect.com/freelisting/home.html

7) get some stickers made for your car, and window stickers made for car windows of friends, family, customers etc

8) PR is always a good move, ask your local paper(s) to run a feature, get your business start-up story on business sites like http://newbiztips.net/startupstories.aspx

9) use http://www.vistaprint.co.uk to get some free/low cost marketing materials and leave them everywhere you go – cafes, train stations, libraries, school, community centres, college

10) word of mouth is a great way to promote something – and it’s free! Tell everyone you know and get them to tell people they know

Jere answers:

First decide exactly what it is that you want to do.

Starting an Internet company is too general. What kind of Internet company do you want to build? Do you want to provide online services? Or sell products online?

You need to make a quick business plan.

For exmaple; If you want to sell products online then write down your step-by-step plan on paper. For example;

1.Create your company name.
2.Register your name.
3.Form your business structure; Sole Proprietorship.
4.Obtain your business/occupational license.
5.Obtain your resellers license (sales tax license).
6.Get signed up with the distributors.
7.Choose which products/product lines you are going to specialize in.
8.Read about the products
9.Decide if you are going to build your own e-store or have a design firm build it for you.
10.Choose your domain name.
11.Register your domain name
12.Choose a webhost provider and a hosting plan.
13.Choose your web development software.
14.Start building your e-store.
15.Set up your merchant account.
16.Complete your e-store.
17.Promote, market and advertise your e-store.
18.Then wait for the orders to start rollin in.

Of course it’s not that simple but it can be if you just take it one step at a time. Write a simple step-by-step business plan just as you see here. Then follow each step and then scratch it off of your list as you complete it. Before you know it you’ll be taking your first order.

Hope this helps.

Jorge Fernandez
Start an Online Store
www.estorefrontguide.com

Jere answers:

Making sure how you got paid – and promptly – would be my main concern.
You can’t go and bang on their door if they don’t pay!

Jere answers:

..assuming you want to do this from scratch

1. You must have a historic traffic report. This means you need to know how much traffic will flow through your site and be able to back up claims to advertisers. This will lead to the creation of your ‘rate card” – which is the amount each ad will cost and how much traffic people are buying.

2. You must specify the size/format of banners. I strongly recommend using standard sizes so that it’s easy on advertisers. Google adsense formats are the de-facto size standard. There is little reason to go off the standard.

3. You must set pricing based on your traffic levels, cost per click, or cost per action. To track this, you’ll need an ad rotation script with reports that let the advertiser log in and see their ad performance in a tansparent fashion. There are ad rotation scripts that lare less than $100 so don’t build it from scratch.

4. If you plan to just do period-of-time ads, you don’t need the script but you do need a lot of discipline in your process to be sure to put up and take down ads on schedule.

5. You need a way to accept payments. Ideally you have an auto-renew process that charges their credit cards on a schedule until they renew.

7. You need a legal agreement for advertising services.

.. Ad networks make this all easy but take almost all of the profit out of it. With your own setup, you get all the profit for the ad-runs.

…the hard part is finding advertisers. Most will expect a lot of traffic and costs between $20 and $30 per thousand impressions.

….if you don’t see 1000+ unique visitors per day ads are a waste of time in my opinion. Fill the spaces with high quality, relevant, affiliate program marketing that’s far more profitable.

Scott Clark

Jere answers:

Don’t know and don’t care ._.