Your Questions About Internet Marketing Degree

Mary asks…

What UK qualifications are recommended to work in the IT Industry?

I want to change my career path into IT but i’m not sure what qulaifications are needed. I currently have a degree in Business & Marketing and have done quite a bit of Internet based Marketing. Would this be enough to gain an entry level position with the possibility of training?

Thanks

Jere answers:

A college education and experience in marketing.

Susan asks…

I would like to do an MBA by research. Is there an institute offering this online?

I am keen on pursuing MBA Marketing degree (by research/thesis assessments). Can anyone please guide me to the right institute/university offering this course online?

Jere answers:

I doubt there is such an MBA program. MBA programs accept students in any undergraduate field. They prefer students who do not have a business background because they give you the business training but they cannot provide the broad background that managers should have. I have taught MBA students with degrees in Music, Medicine, Dentistry, Law, Psychology, Political Science, Chemistry, Biology, Engineering, and many other fields. Most MBA programs prefer students with 2-3 years work experience after the first degree., Some accept students right out of college if they have good grades and a high GMAT score. Some MBA programs are designed specifically for new college graduates without work experience. But in those programs you don’t get the benefit of learning from other students who have work experience. A lot of valuable learning takes place through class interaction.

Before you decide on an MBA program explore the Internet for information on available programs. There is a lot of information available. Some sites are limited to specific countries, such as Germany, UK, or Australia. There is a comprehensive free public service with more than 2,000 MBA programs listed worldwide. The nice thing is that it allows you to find the program that best fits you. It allows you to search for programs by location (US, Europe, Far East, etc.), by concentration (finance, marketing, aviation management, health management, accounting, etc.), by type of program (full-time, distance learning, part-time, executive, and accelerated), and by listing your own criteria and preferences to get a list of universities that satisfy your needs. Schools report their accreditation status (look for AACSB accreditation or at least AACSB membership), tuition cost, number of students, class sizes, program length, and a lot of other data. Schools provide data on entrance requirements, program costs, program characteristics, joint degrees, joint degrees such as MBA/JD, and much more. You can use it to contact schools of your choice, examine their data, visit their web site, and send them pre-applications. You can see lists of top 40 schools ranked by starting salaries of graduates, GMAT scores, and other criteria. Some of the other sites are less comprehensive, but all are useful.

George asks…

Does anyone know of a legitimate ‘work from home’ job that doesn’t require any money up front?

I have seen countless ads for ‘work from home’ jobs that claim you’ll be earning thousands of dollars per month, but when I look into them, I see that they require me to give THEM a couple hundred dollars before I even start! Something about ‘the cost of start-up materials’ or something…? I don’t have any money to risk like that, but need to work from home while I care for my elderly grandmother. I have a marketing degree and am very comfortable with the Internet and Microsoft Office. I can type 83WPM too, so any sort of data entry/clerical/support specialist job would be perfect. If it matters, I live on the Jersey Shore. Any suggestions?
And no, I’m not kidding. Most of the work-from-home jobs listed on Monster.com, CareerBuilder.com, and craigslist.org ALL require an investment up front. Thanks.

Jere answers:

The only ones that arent scams are working for a company directly. Why dont you put up some flyers in your area and see what happens.

Good Luck

Michael asks…

How to start a graphic design company?

im graduating soon with a business marketing degree and am starting a graphic design company. Since im not a designer im clueless as to what equipment i need (best computers, software?), staff (designer and IT or just designer?). i am planning on having website design and all other design (ads, letter heads, presentations, booths…..). now im on a budget so i can only afford 2 employees plus myself (already have a receptionist and delivery guy). i also need to know how to price my services as well as wat’s the average income of a graphic designer??
forgot to mention that my dad is a graphic designer and he has already established a printing/publishing organization, im looking to expand and im looking at things in a business point of view. i think the two complement each other…

Jere answers:

If you’re not a graphic designer yourself. Then it’s harder to do graphic design business. But you can always give it a try.

The job outlook for graphic designers is pretty good. Demand for graphic designers should increase because of the rapidly including television, movies, video, and made-for-Internet outlets.

Graphic designers with Web site design and animation experience will especially be needed as demand for design projects increase for interactive media—Web sites, video games, cellular telephones, personal digital assistants (PDAs), and other technology. Demand for graphic designers also will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services.

About 3 out of 10 designers were self-employed. Many did freelance work—full time or part time—in addition to holding a salaried job in design or in another occupation.

Median annual earnings for graphic designers were $38,030 in May 2004. The middle 50 percent earned between $29,360 and $50,840. The lowest 10 percent earned less than $23,220, and the highest 10 percent earned more than $65,940.

Given the fact that they’re not cheap, you’d be better off entering a partnership than hiring one.

Donald asks…

What kinds of things do you learn in the field of marketing?

What makes marketing so important and what kind of things would you be taught and learned as a marketing major?

Jere answers:

The reason that marketing is so important to businesses is that it is how you get customers. Clearly nobody is going to walk into your office and ask for whatever it is that you are selling unless they know that you are there and what you are selling. The way that you make sure that they do know is through marketing. All companies understand the need for marketing but most really don’t understand what it is. Marketing is not the same as advertising or sales, it is much more involved than that. Largely marketing is about generating leads that can then be turned into sales.

Individuals with marketing degrees will generally enter into their professions through sales in some capacity, but they can easily work their way up through the ranks. Some of the positions you might land in with a marketing degree include those of marketing manager, product manager, sales manager, advertising manager, or public relations.

If you have a marketing degree, you might be able to enter into Internet marketing (although an Internet marketing degree, specifically, may be better suited toward that particular goal). You might be able to find a position working for a newspaper, or a magazine, just as much as you might be able to find a position working for a website, or for a manufacturing company, or for nearly any company that produces or sells a product.

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