Your Questions About Internet Marketing Strategies

Jere answers:

The best way to promote your website(s) online is to use a mix of the many different strategies now available. There really is no single “best” strategy.

You will get the best results by implementing, testing and tweaking different strategies in order to see which ones work best for you.

Video marketing, article marketing and social media are a few that come to mind if you’re looking for free or cheap channels and there are others as well.

If you don’t want to lose your shirt, you should stay away from Google paid advertising. However getting your website ranked high in Google’s Organic listings using search engine optimization can be very effective, but it is Very competitive these days depending on the niche you are in.

Because the are so many ways to market online these days and so many “Gurus” bombarding us with with their “make money systems”, it’s very easy to get information overload and find yourself not making the money or getting the traffic you should, because you’re being pulled in so many different directions at once.

One of the best programs I’ve used to learn effective Internet Marketing strategies and keep my focus through it all was Chris Farrell’s Program.

I’ve gone through it myself and it also comes highly recommended.

Hope this helps Angel.

Jere answers:

Trends are just data put onto a graph. Example: increases in consumer spending from one month to another.
If you can predict what direction the industry is going in, you have a greatly increased chance of making a profit.

Jere answers:

You don’t really find too many articles on ‘marketing strategies’ unless it’s by chance and it’s briefly stated since most of it is part of trade secrets anyway.

To do your project, first get a clear definition of what marketing actually is. A lot people think it’s just selling but it goes way beyond that. Basically, you can just simplify and that there are the “5 P’s” to remember:

Product – What are they selling?
Place – Where will they distribute?
Promotion – How you communicate your features and benefits to your customers and getting it out.
People – The value your people bring to your customers
Price – How much to make a decent profit?

With those questions in mind it gives you a solid idea of what it is. My apologies if you already know. I’m assuming you don’t since most people are clueless. 🙂

What you can do next is find a website of a company that interests you and simply figure out the answers as a that will spell it out for you anyway. Don’t make it a dull Question & Answer report of what I just wrote either. You need to grasp what it means and write in your own words what the main points are in your research. Put some heart into it. I’ll even give you a sample:

Lets say, Walmart’s marketing strategy. They sell every household item you could think of that people need at a very low cost. Thats how they appeal to people. They are able to do that thru cheap labor in China which workers there earn less than $3 per day. Without China’s slave labor (or anybody else’s), Walmart’s current lucrative money making system would not be possible.

From overseas, vessels arrive daily with thousands of containers of products to be picked up and distributed to the warehouses which are enormous in size, about the length of 3-4 city blocks long and a football field or two, wide. Planners create work orders for the warehouse workers to load up trailers with specific items needed that are automatically updated in the computer instantly (after a cashier scans a purchased item that goes thru their network) then full trailers are delivered out to their locations on schedule.

One good incentive to buying from them is you are constantly getting new products and name brands since even the store manager doesn’t know what they’re getting ever.

Walmart promotes themselves thru the radio, tv, newspaper, and the internet ad + website. (walmart.com) and junk mailers.

The workers are people of all walks of life ranging from young teens to senior citizens and disabled. Workers are not customer service oriented, don’t like to be bothered and lack training & skills with proper etiquette but that’s the trade off if you want low prices. Prices vary as low as pennies on the dollar to picking a flat screen tv for $1500

Jere answers:

To market in terms of quality rather than price, and in order to differentiate accordingly, you need to follow the standard format of the 4 P’s marketing plan. That is, Price, Product, Place and Promotion – obviously you know the main attributes of the product, and the price, but for ‘place’ you should think about the type of people who are willing to pay over 4x price of competing product – whereas the cheap option may be sold where emphasis is on cost, your product will be suited to places/distributors where the customers will be willing to pay for quality. Promotion needs to concentrate on the unique selling point / differentiator of the product you are selling, so this would be promotion through media (the choice of which depends on place – ie internet, leaflets, direct sales force, tv etc etc) with a strong emphasis on the reliability, durability and quality of the desk drawer slide – heavily focussing on the life of the product compared to cheaper ones; a ‘lifespan’ comparison could show the cheaper one to be a false economy both in cost and effort of replacement, so this could communicate it quite well.
Hope this helps 🙂

Jere answers:

I would really recommend that you check out www.mattbacak.com. He has made millions of dollars doing Internet marketing and really does give you inside information on what has worked for him and how you can be successful. You can definitely learn a great niche marketing strategy from him.

I recommend his IM Gold membership or the Internet Marketing Dirt newsletter. His blog and free newsletter has some great info, but if you want a real strategy to follow, then I suggest you spend the money on his product.

I have learned a great deal from him. No, I am not a millionaire but I only do IM part-time as I have a full-time job as a teacher. I started this summer doing Internet marketing while I was off from school and am already seeing some pretty decent money come in. The best thing about niche marketing is that you don’t have to work on it every day. I usually only spend 2 nights a week and the weekends doing it now since school started. Definitely check him out.