6 Tips to Boost Your Web Presence

This article from Inc. presents 6 tips to boost your web presence.  Is your site getting the traffic you want?  Is it converting visitors? If not, read this article to see how you can improve it.

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If you built your website a few years ago it's time for an update, if for no other reason than the fact that usage patterns have changed dramatically: The number of mobile Internet users is expected to surpass the number of desktop users in the next two to three years.

That means your website is unlikely to be as effective a marketing tool as it once was, especially if your site doesn't automatically resize and rearrange content for all possible devices. (Go ahead: Check out a few sites on your mobile phone. Find one that doesn't resize automatically. You'll bail in seconds.)

I asked Adam Moore, co-founder and CEO of Austin-based SpaceCraft, a website publishing platform for small businesses, to share simple ways to make websites more effective for small business owners—and for Lance Armstrong, one of SpaceCraft's first clients.

1. Make it mobile.

The shift to mobile makes it crucial for your website to be optimized for all types of devices, especially smartphones, and tablets. One approach is to create device-specific versions of your website, but a better approach is to use a new responsive design layout  that works seamlessly on all platforms—both now and in the future.

Lance fact: Lance's huge global following consistently accesses his website from mobile devices. (His site gets tens of thousands of visitors each month.) Lance insists his fans have a great experience on his site, no matter where they are or which device they use.

You should, too.

2. Update your own content—regularly.

Long gone are the days of static websites. Today's most effective websites frequently update content to give visitors a reason to come back.

And quality is just as important as quantity, so make sure your company information is up-to-date and communicate relevant details about your business through regular blog posts or updates. Frequent updates not only help better sell products and services, but also play a key role in getting higher search results.

Read more at:  http://www.inc.com/jeff-haden/6-ways-to-boost-your-web-presence.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+inc%2Fheadlines+%28Inc.com+Headlines%29